US E-Commerce Trading Lead

Riviera Travel; Burton upon Trent; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

Riviera Travel is seeking an experienced US Ecommerce Lead to drive online revenue and optimise the US booking journey. You will own ecommerce strategy for North America and report into the Global Head of Digital & Ecommerce within Burton on Trent, operating in a hybrid team.

You will manage merchandising, content, UX/CRO and coordination with the UK team. Experience with Salesforce Commerce Cloud or Magento is advantageous. Hybrid work 2–3 days in the office.

Qualifications

• Hands-on experience in e-commerce trading and merchandising.
• Strong understanding of digital marketing principles.
• Proficiency with web analytics tools (Google Analytics/GA4).
• Excellent analytical and communication skills.
• Experience with US travel industry is advantageous.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Deliver the US eCommerce strategy aligned to revenue goals.
• Drive online revenue, conversion, AOV, and direct bookings.
• Plan and deliver digital merchandising for product launches.
• Develop content plans and manage US landing/product pages.
• Lead UX/CRO initiatives, including A/B testing and checkout optimisation.
• Provide clear performance reporting to senior stakeholders.

Skills

E-commerce trading

Merchandising

Digital marketing

Web analytics

Data analysis

Cross-functional teamwork

SEO knowledge

US travel industry

Tools

Salesforce Commerce Cloud

Magento

Drupal CMS

Job description

Role Purpose:

Riviera Travel have a fantastic opportunity for a highly skilled and motivated E-Commerce Lead to drive commercial growth and be the champion of Ecommerce for our North American market.

As the US Ecommerce Lead you will grow the online commercial performance of the North American business by optimising the customer booking journey, driving digital revenue, and improving conversion, while balancing customer experience, brand, and operational needs.

The team sits as part of the wider global Marketing department based in Burton on Trent. The team will receive a strategic steer for US growth from the US senior leadership but benefit from being sat as part of a broader global marketing department. The team reports into the Global Head of Digital & Ecommerce and will collaborate with the global digital leads to develop their digital marketing strategies and optimize activity in line with best practice.

Key Responsibilities:

Commercial Requirements

• Deliver the US eCommerce strategy aligned to overall business and revenue goals.
• Drive online revenue growth, conversion rate, AOV, and direct bookings and leads.
• Deliver the eCommerce roadmap, prioritising initiatives based on commercial impact.
• Plan and deliver digital merchandising to maximise the opportunity of new product launches and offer led campaigns
• Have a strong understanding of the US travel market and target audience
• Have experience of managing peak trading periods and promotional calendars (launches, sales, early booking offers).

Performance & Analytics

• Ability to analyse and interpret data from tools such as:
• Google Analytics / GA4
• Heatmapping & session tools (Hotjar, Contentsquare, FullStory)
• Define and track KPIs (conversion rate, funnel drop-off, abandonment, revenue per visitor).
• Use data to identify friction points in the booking journey and prioritise fixes.
• Deliver clear performance reporting and insights to senior stakeholders.

Merchandising and Content management

• Develop and deploy Merchandising plans in line with the US product / trading calendar
• Understand merchandising performance and work with the UK ecommerce team to share learnings
• As the US and UK websites are on shared infrastructure it’s key that US content plans are developed in line with the joint UK/US content requirements
• Deploy and manage content using Drupal CMS
• Work with the Brand team andSEO Lead to inform and deliver new content requirements
• Build, maintain and update US specific landing and product pages

Customer Experience & CRO

• Understanding of UX, CRO, and usability best practices.
• Work with the CRO Lead to deliver:
  • A/B and multivariate testing
  • Checkout and payment optimisation
  • Experience improving booking journeys (e.g. flights, cabins, excursions, extras).
• Strong customer-first mindset with experience incorporating:
  • Review platforms (e.g. Trustpilot)
  • Hands-on experience with eCommerce platforms and CMS (e.g. bespoke platforms, Salesforce Commerce Cloud, Magento).
• Ability to write clear technical briefs for change proposals.
• Confident working with product, UX, engineering and third-party vendors.

Skills, Experience & Qualifications

• Hands on experience in e-commerce trading and merchandising.
• Understanding of digital marketing principles and best practices
• Proficiency in web analytics tools such as Google Analytics or similar platforms.
• Excellent analytical skills and the ability to interpret data to inform decision-making and strategy.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Comfortable working in a fast-paced environment and adapting quickly to changing tactical priorities.
• Understanding of SEO and the impact of AI.
• Experience in the US travel industry would be advantageous and is desirable

We operate hybrid working with 2-3 days per week in the office.