Direct Sales & Loyalty Team Leader

Connect Recruitment Consultants Ltd; Slough; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Benefits package

Hybrid working

Company car

Job summary

Connect Recruitment Consultants Ltd in South East England (Berkshire) seeks a Direct Sales & Loyalty Team Leader to oversee CRM and direct sales operations, drive targets, and maximise customer engagement through effective team leadership and CRM campaigns. The role requires three or more years of sales leadership, strong CRM and data analysis skills, and excellent communication.

The position is permanent, full-time with hybrid working and a salary of £36,000 per year, plus a benefits package

Qualifications

• Proven experience leading CRM and direct sales teams.
• Strong CRM and sales software knowledge.
• Excellent communication and interpersonal skills.
• Ability to motivate and develop team members.
• Strong data analysis and interpretation of sales metrics.
• Experience in fast-paced sales environments with targets.

Responsibilities

• Lead and develop the CRM and direct sales teams to meet/exceed targets and KPIs.
• Plan and run sales campaigns using CRM tools to maximise revenue.
• Monitor performance and analyze data to identify trends and opportunities.
• Provide coaching and training to improve customer interactions.
• Collaborate with marketing/product/customer service for aligned strategies.
• Oversee recruitment, onboarding and performance reviews.
• Ensure compliance with policies and data protection regulations.
• Prepare regular reports for senior management on performance.

Skills

CRM knowledge

Sales leadership

Communication skills

Data analysis

MS Office (Excel/PowerPoint)

Time management

Negotiation

Education

Degree in Business/Sales/Marketing

Tools

CRM software

Job description

Direct Sales & Loyalty Team leader

Location: South East England, Berkshire, Sleugh

Job Type: Permanent, Full-Time

Salary: £36,000 per annum

Benefits:

• Benefits package
• Hybrid working
• Company car

Job Description

The CRM & Direct Sales Team Leader is responsible for overseeing the daily operations and performance of the customer relationship management and direct sales teams. The role focuses on managing and motivating team members to achieve sales targets, enhance customer engagement, and deliver excellent service through effective use of CRM systems and direct sales strategies. The position requires close collaboration with other departments to ensure alignment with business objectives and continuous improvement of sales processes.

Key Responsibilities

• Lead, supervise and develop the CRM and direct sales teams to meet and exceed sales targets and key performance indicators.
• Plan and implement sales campaigns and customer engagement initiatives using CRM tools to maximise revenue and customer retention.
• Monitor team performance, analyse sales data and customer feedback to identify trends, opportunities, and areas for improvement.
• Provide coaching, training and support to team members to enhance skills and deliver consistent, high-quality customer interactions.
• Collaborate with marketing, product and customer service teams to ensure integrated sales and customer management strategies.
• Manage the recruitment, onboarding and performance appraisals of team members within the CRM and direct sales functions.
• Ensure compliance with company policies, data protection regulations and relevant industry standards in all sales activities.
• Prepare regular reports and presentations for senior management on sales performance, customer insights and team development.
• Drive continuous process improvement and adoption of best practises within the CRM and direct sales teams.
• Manage budgets related to team activities, resources and tools effectively.

Required Qualifications

• Proven experience in leading teams, preferably within CRM and direct sales environments.
• Strong understanding of customer relationship management systems and sales software.
• Excellent communication and interpersonal skills.
• Demonstrable ability to motivate and develop team members.
• Proficiency in analysing sales data and generating actionable insights.
• Sound knowledge of sales techniques, customer engagement strategies and market dynamics.
• Competent in Microsoft Office applications, including Excel and PowerPoint.
• Strong organisational and time management skills.

Education

• A relevant qualification in Business, Sales, Marketing or a related discipline is preferred.
• Demonstrable commitment to continuous professional development.

Experience

• At least three years' experience in a sales leadership role, managing teams in a CRM and direct sales context.
• Experience of working within a fast-paced sales environment with clear targets and deadlines.
• Proven track record of achieving or exceeding sales objectives.

Knowledge and Skills

• In-depth knowledge of CRM platforms and direct sales methodologies.
• Strong leadership skills with the ability to inspire and influence others.
• Excellent analytical skills to interpret sales data and customer behaviour.
• Effective problem-solving and decision-making abilities.
• Good negotiation and conflict resolution skills.
• Ability to manage multiple priorities and work under pressure.
• Attention to detail with a focus on d