Direct Retail Operations Executive

Dyson GmbH; Greater London; On-site; GBP 21,000 - 27,000; Full time

Benefits offered by this job

27 days annual leave

Pension scheme

Private medical care

Life assurance

Cycle to work scheme

Dyson product discounts

Optical Plan

Job summary

Dyson is seeking a customer-facing retail teammate for a flagship store in Greater London. You will combine sales expertise, service excellence and operational support to create memorable experiences for every visitor.

Deliver hands-on demos, resolve queries and support after‑sales services while aiming to achieve store targets and reinforce Dyson’s premium brand at every interaction.

Qualifications

• Previous experience in premium retail or customer‑facing sales.
• Experience assisting customers with product queries or after‑sales services.
• Strong communication and interpersonal skills.
• Confident with technology and customer management systems.
• Organized with attention to detail.
• Flexible to work weekends, evenings and holidays.

Responsibilities

• Welcome customers with personalised experiences reflecting Dyson's premium brand.
• Understand needs through active listening and expert product consultation.
• Demonstrate Dyson technologies highlighting features, benefits and innovation.
• Build relationships to encourage loyalty and advocacy.
• Achieve sales targets while keeping a customer‑first approach.
• Support customers with enquiries, troubleshooting, repairs, exchanges and returns.
• Maintain records using Salesforce and Dyson platforms.
• Assist with stock management and store administration.

Skills

Premium retail

Customer service

Communication skills

Tech-savvy

Teamwork

Problem solving

Job description

About Us

Reporting to the Store Leader, you will combine sales expertise, customer service excellence, and operational support to create memorable experiences for every visitor. Whether demonstrating Dyson technology, resolving customer queries, or supporting after-sales services, you will be passionate about delivering outstanding results and building long-term customer loyalty.

This is a customer-facing role within a fast-paced flagship retail environment where you'll work collaboratively with colleagues to achieve store objectives and deliver an exceptional brand experience.

About the role

Deliver an Exceptional Customer Experience

• Welcome customers and create engaging, personalised experiences that reflect Dyson's premium brand.
• Understand customer needs through active listening and expert product consultation.
• Demonstrate Dyson technologies confidently, highlighting features, benefits, and innovation.
• Build customer relationships that encourage brand loyalty and advocacy.
• Achieve individual and store sales targets while maintaining a customer-first approach.
• Inspire customers through interactive product demonstrations and hands-on experiences.
• Recommend tailored product solutions based on customer needs and lifestyles.
• Maintain a strong understanding of Dyson's product portfolio and upcoming innovations.

Customer Service & Aftercare Support

• Support customers with product enquiries, technical troubleshooting, repairs, exchanges, and returns.
• Conduct basic product diagnostics and provide clear, easy-to-understand solutions.
• Manage customer cases from initial contact through to resolution, ensuring timely follow-up.
• Liaise with internal support teams, service centres, and supply chain partners when required.

Operational Excellence

• Accurately manage customer records and service requests using internal systems such as Salesforce and other Dyson platforms.
• Support stock management, inventory counts, replenishment activities, and store administration.
• Ensure product displays, service areas, and back-of-house spaces remain organised, safe, and visually appealing.
• Comply with all Dyson policies, processes, and data privacy requirements.
• Monitor customer feedback and identify opportunities to enhance the customer journey.
• Share insights and best practices with colleagues and store leadership.
• Support store initiatives, events, and activities designed to drive engagement and commercial performance.

About You

We're looking for someone who is passionate about technology, people, and delivering outstanding customer experiences.

Skills & Experience

• Previous experience in premium retail, customer service, hospitality, or a customer-facing sales environment.
• Experience supporting customers with product queries or after-sales services is advantageous.
• Strong communication and interpersonal skills with the ability to build rapport quickly.
• Confident using technology and customer management systems.
• Excellent organisational skills and attention to detail.
• Ability to work effectively in a collaborative team environment.
• Proactive, solution-focused mindset with a desire to continuously improve.
• Flexibility to work weekends, evenings, and public holidays as required by the business.

Personal Attributes

• Customer obsessed.
• Passionate about technology and innovation.
• Commercially aware and results driven.
• Adaptable and resilient in a fast-paced environment.
• Curious, enthusiastic, and eager to learn.
• 27 days on annual leave
• Access to competitive pension scheme
• Access to private medical care
• Life assurance
• Cycle to work scheme
• Tastecard discount
• Amazing discounts on Dyson products
• Optical Plan

#LI-AC1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.