Direct Marketing Executive (Acquisition)

Sja's West; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking charity dedicated to saving lives as a Direct Marketing Executive. In this dynamic role, you will support the Direct Marketing Manager in driving growth through innovative online and offline campaigns. Your expertise in digital marketing, social media, and direct mail will be crucial in developing and managing acquisition strategies. Work collaboratively with a talented team to create impactful marketing initiatives that resonate with supporters. Enjoy a supportive work culture that prioritizes your career development and work-life balance while making a meaningful difference in communities across the UK.

Benefits

Competitive salary and pension scheme

33 days holiday (increasing to 38 over 5 years)

Cycle to work scheme

Electric Vehicle Scheme

Health and Wellbeing portal

Employee Assistance Programme

Discounts on various services

Qualifications

• Experience in running national campaigns using various fundraising channels.
• Knowledge of GDPR and fundraising regulations.

Responsibilities

• Manage acquisition campaigns from concept to evaluation using data insights.
• Collaborate with internal teams for effective campaign delivery.

Skills

Digital Marketing

Email Marketing

Social Media Management

Direct Mail Campaigns

Telemarketing

Google Analytics

Organizational Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Job description

Direct Marketing Executive (Acquisition)

The purpose of this role is to support the Direct Marketing Manager in delivering growth in income through St John Ambulance’s direct marketing acquisition programme though a range of campaigns both online and offline. The role will focus on supporting the acquisition strategy, which includes data and insight to deliver across a variety of channels.

Role: Direct Marketing Executive (acquisition)

Hybrid/Working from home, with London based candidates expected to work in the London office 8 days a month

Note: The position is also available for an immediate start

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,416 employees and over 31,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response & Nighttime Economy) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

Job Summary

Supporting the Direct Marketing Manager, you’ll play a key role in delivering growth in voluntary income through our direct marketing acquisition programme utilising a range of campaigns and products, both online and offline. Products include one-off donations, regular giving (including value-exchange/ sponsorship products) and lottery. You’ll also be responsible for the development, implementation, day to day management, evaluation, and delivery of our acquisition portfolio.

About You

• You will have experience of running effective national campaigns using a variety of fundraising channels
• Demonstrable, relevant experience including digital, email, social media, direct mail, and telemarketing
• Strong organisational skills with the ability to effectively manage conflicting priorities
• Knowledge of google analytics as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR.

About the Role

• Manage the delivery of acquisition campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes.
• Work alongside the Content team to research and develop acquisition products, journeys and communications, gathering information, case studies and photos for use in all direct marketing campaigns.
• Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and monitor performance
• Working collaboratively with a number of internal teams to ensure effective use of supporter profiling for delivery across a range of annual acquisition campaigns.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do nottolerate any form ofdiscriminationandengendera sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship.We believe passionately in equality, diversity and inclusion.

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.