Diplomatico Rum Brand Ambassador UK

Brown-Forman; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading spirits company in the UK is seeking a Brand Advocacy Lead. This role focuses on developing and executing strategies for the Diplomatico brand, requiring extensive bartending experience and strong relationships within the hospitality sector. Candidates should possess exceptional communication and analytical skills, as well as a strong understanding of the UK spirits market. Flexibility for trade engagements across the UK is essential. This position is a maternity leave cover contract for 12 months.

Benefits

Equitable pay structures

Premium employee benefits

Career development opportunities

Qualifications

• Proven experience in brand advocacy or ambassadorial roles.
• Extensive background in bartending and mixology.
• Strong knowledge of the spirits industry, especially Rum.
• A strong network within the UK hospitality sector.
• Excellent analytical and presentation skills.

Responsibilities

• Develop and deliver advocacy plans for the Diplomatico brand.
• Cultivate relationships with key trade leaders and bars.
• Serve as brand spokesperson at events.
• Support the sales team with joint business plans.
• Monitor compliance with sales processes.

Skills

Brand advocacy experience

Bartending and mixology

Spirits category knowledge

Strong stakeholder awareness

Communication skills

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

This is an exciting role within the UK Brand Advocacy team, accelerating Brown-Forman UK’s business and brand goals by leading the development and delivery of the Diplomatico Rum brand advocacy programme in the UK. This position requires +80% of time in trade, including evenings, overnight stays and weekends across the UK with a focus on London.

This is a 12 months maternity leave cover contract

What You Can Expect

Core responsibilities:

• Strengthen and support the growth of Diplomatico by seeding the brand in prestige and influential accounts, raising brand awareness and focusing on the strategic brand pillars.
• Develop and deliver key advocacy plans and projects in 2026/27 which recruit bars/bartenders who are not yet advocates of Diplomatico and support rate of sale initiatives.
• Assist in the creation of trade strategies.
• Host tastings for trade and consumers, delivering immersive Rum training.
• Prepare competitive assessments and post programme evaluations.
• Work cross functionally with internal stakeholders and customers as needed to develop drink serves.

Build Strong Relationships

• Cultivate relationships with key trade leaders, influential bars and bartenders to increase opportunities for the sales teams.
• Establish effective and trusted business partnerships with a variety of internal stakeholders, including the brand teams, customer marketing and sales teams.

Brand Advocacy

• Serve as brand spokesperson at key Brand and Cocktail events in the UK
• Sales support for joint business plans and, inspiration days (on & off)
• Support brand events & initiatives (social media)
• Competition judging

Operative Processes

• Comply with all sales processes and tools
• Monitoring and complying with administrative activities of the team
• Effective planning and control of the company's budget and resources

What You Bring to the Table

• Previous experience in brand advocacy/ambassadorial roles.
• Extensive background in bartending, mixology and drinks.
• Strong Spirits category knowledge (particularly Rum)
• Professional knowledge of the UK On Trade, influential bars and trend leading accounts
• A strong network within the UK influential hospitality arena (Bars, Hotels & Restaurants)
• Strong Business Acumen

What Makes You Unique

• Fluent English, both spoken and written
• Great analytical skills, commercially savvy and solution focused to solving problems
• Excellent presentation skills and translating information in a clear, appealing way
• Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines
• Superior communication skills (influencing, listening, presentations, written)
• Ability to build strong relationships at all levels with strong stakeholder awareness
• Collaborative team player, with conflict management skills
• Adaptable, flexible and resilient
• IT literate - Google applications & MS Office applications

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.