Digital Trading Specialist - Frasers Group

OpenTalent; Leeds; On-site; GBP 40,000 - 55,000; Full time

Job summary

Ebuyer is seeking a Digital Trading Specialist to join the team and drive the trading of our website through data-informed campaigns and optimization. You will partner with Marketing, commercial and optimisation teams to improve conversion rates and KPIs.

Reporting into the Marketing Director, you will manage campaign content, analytics, and cross-functional communication to ensure execution of trading strategies and promotional activity.

Qualifications

• At least 2 years of experience in a similar digital role in retail or consumer brand.
• Advanced Google Analytics and Excel with strong reporting skills.
• Experience working with ecommerce platforms.

Responsibilities

• Execute day-to-day trading of a website under guidance of Marketing Director.
• Report on daily/weekly/monthly trade with insights to hit sales targets.
• Analyse seasonal patterns and competitor/customer behavior to inform actions.
• Oversee weekly content for site changes, campaigns and partner updates.
• Manage end-to-end campaign/tactic execution and timelines.

Skills

Google Analytics

Excel

E-commerce platforms

Tools

Trading systems

Job description

The Role: As a Digital Trading Specialist for Ebuyer, you'll join a group of specialists who believe accountability, agility, and ambition are the formula for progress. With us, you'll get fast-paced work and fast-paced progression. From driving sales and delivering impactful campaigns to becoming an expert in trading systems and tools, you'll join a multidisciplinary group of specialists driven to take Frasers Group to the next level. You'll be trusted to learn as you work, to own your role and advance your skills. If you're up for a challenge, like to solve problems at pace and have the drive to learn and grow, this is where you can elevate your career.

Reporting into the Marketing Director, you will be responsible for the successful execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and KPIs. The Responsibilities:

• Executing day-to-day trading of a website(s), under the guidance of the Marketing Director
• Manage reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and feeding into action plans to ensure sales and contribution targets are met
• Utilising available resources, analysing seasonal sales patterns to maintain commercial awareness, reporting on key competitors and customer behaviour
• Oversee and report on the weekly content for site changes, campaigns, promotions and brand partner updates.
• End-to-end management of all critical paths for campaign and promotional activity, including awareness of upcoming activities
• Ensure communication of product & trading strategies to all digital marketing and optimisation teams.
• Assist with coordinating evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.
• Manage process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales

People Management

• Collaborate effectively with key internal and external stakeholders, utilising appropriate communication and people management methods.
• Be an active and positive contributor to the team, contributing to the overall ecommerce strategy
• Represent the Digital Trading Team across the wider business, ensuring ecommerce KPI's are understood and achievable for all
• Valid working rights for the UK countries
• Analytical with strong reporting skills and attention to detail
• Advanced Google Analytics and Excel user
• Experience working within e-commerce platforms
• Independent, self-motivated, and proactive
• At least 2 years of experience in a similar digital role in a retail or consumer brand