Digital Trading Executive

FitFlop; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Summer Fridays

Birthday day off

Work from anywhere for 2 weeks

Nursery salary sacrifice

Career development allowance

Private health care / dental care

Wellbeing socials

Careers page access

Job summary

FitFlop is seeking a Digital Trading Executive to support the digital trading manager in trading and site optimisation for FF.com, with reporting and insights to drive sales and conversion. You will work with demand planners and marketing to improve performance and KPIs.

You’ll bring a digital mindset from fashion retail, be highly organised, detail‑driven, and a team player with strong Excel skills and a passion for data. The role offers hybrid working and growth in a busy digital department.

Qualifications

• Foundation of digital knowledge within a fashion retail environment.
• Strong numerical and analytical skills with a good Excel ability.
• Organised, proactive and able to manage multiple tasks in a busy team.

Responsibilities

• Assist with day-to-day website trading and merchandising actions across all territories
• Develop understanding of website KPIs and budget and how daily actions impact these
• Coordinate product creation with demand planners, studio and copywriters
• Support trade calendar development for promotions, product launches
• Visually merchandise landing pages daily/weekly per territory considering emails, stock, seasonality
• Use CX tools Contentsquare and AB Tasty to enhance conversion and user journeys
• Conduct site walks to identify issues and improve customer journey
• Brief homepage and content updates with seasonality and sales
• Collaborate with CRM and Digital Marketing on newsletters and paid ads
• Implement trading actions across territories, including category updates, mega menus, SEO requests
• Conduct ad-hoc competitor analysis to find opportunities

Skills

Excel

Web analytics

Reporting & insights

Contentsquare

AB Tasty

Job description

Our fast expanding in‑house Digital Department is looking for a talented, passionate Digital Trading Executive to join our dynamic team. You'll support the digital trading manager in the trading and site optimisation of FF.com and provide reporting and insights to help drive sales and conversion. You'll work closely with demand planners and marketing teams to help drive performance, report on KPIs, web analytics and work to deadlines.

As Digital Trading Executive, you'll have a passion for all things digital. You'll have a foundation of digital knowledge within a fashion retail environment and you'll be looking to really build your digital career. As well as coming armed with an irresistible personality, extraordinary attention to detail, you'll need to be organised and have a 'get up and go' mentality to become a master in our busy digital department.

You'll thrive at the idea of providing support to the busy digital team with the aim of maximising the online trading opportunities at FitFlop.

The Responsibilities:

• Assist with the day to day website trading and merchandising actions across all territories
• Develop an understanding of all website KPIs and budget, and how daily actions impact these
• Responsible for the product creation process, liaising with demand planners, studio and copywriters to ensure products are created and launched based on intake and marketing calendar
• Support on building out the trade calendar with key opportunities for promotions, product and trend launches
• Visually merchandise product landing pages on a daily and/or weekly basis for specific territories, factoring in emails, stock, sales and seasonality
• Use our CX tools Contentsquare and AB Tasty to enhance conversion and user journeys, carrying out regular market and competitor analysis to inform ideas
• Conduct regular site walks on all territories to identify and rectify any issues, as well as reviewing opportunities to improve the customer journey
• Assist the trading team and Content Exec in briefing homepage and content updates, factoring in seasonality and sales
• Work with CRM and Digital Marketing teams on newsletters and paid ads, advising on landing pages as well and stock and intake changes
• Implement trading actions across all territories, including category creation and updates, mega menu refreshes, search bar changes and SEO requests
• Undertake competitor analysis on an ad hoc/seasonal basis identifying opportunities that may help improve the customer experience

The Person:

• You'll have a little experience in the digital world already and ideally come from a fashion / retail background
• You'll have great numerical and analytical skills and be a whizz with Excel
• You'll be super-organised, able to juggle multiple tasks and prioritise!
• You'll have an eagle-eye for detail and accuracy
• Good communication and being commercially aware is key
• You'll be self-motivated, with a positive attitude - a team player who is keen to contribute and work collaboratively as part of an awesome team
• You'll be the eyes and ears of digital, so keeping up to date with the latest developments in the digital arena is key

The Benefits:

• Hybrid and flexible working hours
• Summer Fridays (6 ½ days in July and August on Fridays)
• A day off for your Birthday
• Work from anywhere for 2 weeks
• WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• Career development allowance ( Personal allowance to use on career development)
• Private health care and or dental care (provided by AXA and DenPlan
• Socials organised by Wellbeing and Feel Good group
• Check out our careers page to learn more!

FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law.

We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.