Digital Product Specialist

World Options Ltd; Accrington; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading logistics company in the UK is seeking a detail-oriented Digital Specialist to enhance marketing campaigns. The ideal candidate will create engaging content, maintain brand consistency, and support product rollouts while working collaboratively with various teams. This full-time role requires strong copywriting and organisational skills, focused on innovative marketing strategies.

Qualifications

• Proficiency in design and creative tools, with a strong portfolio of work demonstrating marketing creative execution.
• Knowledge of marketing channels like social media and email marketing.
• Experience in managing multiple projects effectively.

Responsibilities

• Develop go-to-market campaign strategies.
• Create engaging product and service marketing materials.
• Ensure brand consistency across marketing outputs.

Skills

Strong copywriting skills

Attention to detail

Excellent organisational skills

Creative mindset

Strong communication

Education

Bachelor’s degree in Marketing, Design, Communications, or related

Tools

Adobe Creative Suite

Email marketing platforms (e.g., Mailchimp)

Content management systems (e.g., WordPress)

Job description

The Role

We seek a creative, detail-oriented, organised Digital Specialist to join our team. This role will focus on delivering high-quality product and service campaign assets. It will be pivotal in shaping marketing campaigns from conceptualisation to execution, ensuring brand consistency and creative excellence across physical and digital channels, in collaboration with the Brand and Communication Specialist. In addition, the Digital Specialist will be responsible for boosting product sales and adoption, defining commercial initiatives in collaboration with the Sales department, contributing to the rollout of the products and defining product requirements to ensure the best rollout in the UK market. The ideal candidate will have a keen eye for detail and the ability to craft engaging and accurate marketing literature that effectively promotes our products and services. This includes creating both visual and written content to support campaigns while ensuring materials are compelling, on-brand, and tailored to meet the needs of our customers and franchise partners.

Key Responsibilities

• Campaign Creative Development: Supporting the Brand & Communications Specialist in curating and shaping the editorial and sales plan for products, by developing a go-to-market campaign strategy for execution.
• Content Creation: Delivering on briefs for engaging product and service marketing materials, including brochures, point-of-sale assets, social media content, email campaigns, and website visuals.
• Brand Alignment: Ensure all creative outputs maintain consistency in messaging, tone, and visual identity across our three brands—Mail Boxes Etc., World Options, and PACK & SEND.
• Product Lifecycle Management: Collaborate with the Fortidia UK & EU product team to contribute to the development and rollout of brands' products in the UK market, from ideation to launch and continuous optimisation.
• Collaboration: Support commercial initiatives, in collaboration with the NSO team, and marketing activities, in partnership with the Marketing team, to boost product sales and adoption. Coordinate with cross-functional teams (Sales, Operations, IT, Marketing, Legal, Training, etc.) globally to ensure seamless product delivery and execution.
• Performance Reporting: Review product performance, leveraging insights to maximise sales and network adoption.
• Franchise Support: Work closely with franchise partners to help them hit the ground running when they join as a new partner, and provide customisable marketing assets, enabling them to effectively promote products and services to their local customer base.
• Vendor and Stakeholder Collaboration: Support in liaising with third-party vendors (e.g., printers, designers) and internal stakeholders to manage production timelines, quality assurance, and delivery of marketing materials.
• Project Management: Support the brand and communications specialist in coordinating creative projects simultaneously, ensuring deadlines are met without compromising quality.
• Keen Eye for Detail: Ensure all written and visual content is accurate, engaging, and tailored to highlight the unique value of the products and services we are promoting.
• Innovation and Trends: Stay informed about industry trends and emerging technologies to ensure our campaigns remain fresh, relevant, and competitive.

Requirements

• Strong copywriting and editing skills, with the ability to craft compelling content for marketing literature, including product and service descriptions.
• Knowledge of marketing channels, including social media, email marketing, and website content, to create assets tailored for each platform.
• Excellent organisational and administrative skills, including the ability to manage inboxes, coordinate collateral delivery, and assist with campaign logistics.
• Attention to detail and organisational skills to manage multiple projects effectively and deliver high-quality content.
• A creative mindset with the ability to conceptualise ideas and turn them into compelling marketing assets.
• Strong communication and collaboration skills, with the ability to work closely with franchise partners, stakeholders, and external vendors.

Advantageous Skills and Experience

• Familiarity with content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp) is a plus.
• Experience working within a franchise or multi-brand environment is advantageous.
• Product management & experience with CRM are beneficial for the role.
• Knowledge of the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for designing engaging marketing materials.

Qualifications

• Bachelor’s degree in Marketing, Design, Communications, or a related field.
• Proficiency in design and creative tools, with a strong portfolio of work demonstrating marketing creative execution.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing
• Transportation, Logistics, Supply Chain and Storage