Digital & Social Marketing Manager

XTND; London; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading digital advertising & marketing agency in the music industry is searching for a Digital & Social Marketing Manager. This role involves engaging massively with audiences online, managing community interactions, and crafting strategies that boost artist visibility and fan engagement. If you're passionate about music and have 2-4 years of relevant experience, you are encouraged to apply.

Qualifications

• 2 - 4 years experience in digital marketing or social media, preferably in music/entertainment.
• Fluent in TikTok, Instagram and online fan ecosystems.
• Experience with community platforms like Discord or Telegram.

Responsibilities

• Plan and publish native content across key platforms.
• Collaborate with creatives to deliver compelling digital assets.
• Launch and nurture fan communities.

Skills

Digital marketing

Social media management

Community engagement

Content creation

Copywriting

Job description

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XTND is a digital advertising & marketing agency representing some of the most exciting names across electronic music. We collaborate with artists, managers and labels to build long-term audience growth, cultural relevance, and fan-first strategy. We’re now hiring aDigital & Social Marketing Managerto extend our campaign scope and help develop deeper communities for each client.

The Role:

We're looking for a digitally-native, music-obsessed marketer to lead social media execution, community engagement, and content seeding. You'll be at the forefront of how artists connect with audiences online, in real time, and in culture.

Key Responsibilities:

• Plan and publish native content across all key platforms
• Collaborate with creatives, editors, and artists to deliver compelling digital assets
• Optimise content performance based on insights and trends
• Launch and nurture fan communities (e.g. Co:Brand, Reddit)
• Engage with fans across platforms, turning interaction into advocacy
• Ideate and manage digital activations, livestreams, giveaways, and takeovers
• Identify and pitch content to relevant 3rd party pages, music curators, and tastemakers
• Build a network of micro-influencers and digital partners for each campaign
• Track impact, repost traction, and constantly evolve based on what’s working

Trendwatching & Innovation

• Be the in-house expert on platform changes, audio trends, meme formats, and fan behaviour
• Bring proactive ideas that surprise, delight, and generate buzz
• Support digital rollouts for new releases, tours, and partnerships

What We’re Looking For:

• 2 - 4 years experience in digital marketing or social media (preferably in music/entertainment)
• Fluent in TikTok, Instagram and online fan ecosystems
• Creative thinker with sharp copywriting and fast content instincts
• Experience with community platforms like Discord or Telegram
• Comfortable liaising with artists, managers, and creatives
• Background at a record label, artist management or digital agency
• Experience running influencer or content seeding campaigns
• Experience with Co:Brand preferable

To Apply:

Send your CV, a short note on why you’re the one, and 2 - 3 examples of content or campaigns you’ve contributed to:

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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