Digital Sales Manager

Sky Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Free Sky TV or NOW package

Pension package with up to 9% employer

Private healthcare with mental health

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Job summary

Sky Media is the advertising arm of Sky, representing all Sky channels and third‑party brands. The Digital Sales team drives monetisation across digital ad opportunities, including video and social, with a focus on growth, campaign effectiveness and go‑to‑market strategies.

The Digital Sales Manager will lead revenue generation, pitch new opportunities, and collaborate with Sky teams to maximise digital ad revenues across web and app, in a hybrid UK office setting.

Qualifications

• Excellent sales skills.
• Experience of delivering against revenue targets.
• Significant proven experience within the digital media industry.
• A desire to understand future technologies and commercial opportunities.
• Good understanding of the media planning and buying process.
• Ability to develop relationships with key decision makers and influencers within clients and agencies.
• Ability to manage targets and to monitor and deliver against them.
• Proven experience of delivering creative solutions.
• In depth knowledge and understanding of Online media sales.

Responsibilities

• Deliver direct online and programmatic revenues.
• Proactively pitch for new revenue from non-spenders and create reactive proposals.
• Develop market knowledge and sales skills in selling third party platforms.
• Deliver on-brand, high-standard sales collateral and briefs.
• Develop good working relationships with Sky Media teams to sell digital ad opportunities.
• Secure digital revenue across Sky's and partners' digital estates.
• Articulate all digital ad opportunities and oversee selling of non-spot revenues.
• Grow revenue from new and existing digital advertisers and drive multi-platform usage.
• Out-perform revenue targets by managing pipeline and forecasting.

Skills

Excellent sales skills

Revenue targets

Digital media

Understanding of advertising

Tools

YouTube

X / Twitter

TikTok

Meta

Job description

Sky Media is the advertising arm of Sky; offering brands an exciting array of channels and platforms as means of reaching existing and future customers.

Sky Media represents all of Sky's channels and sites, including Sky Sports, Sky News, Sky 1, Sky Movies, Sky Arts, Sky Living, Sky Atlantic and Sky.com. Sky Media also sells on behalf of a host of other famous and renowned brands, including Discovery Networks, Viacom, Fox and NBC Universal.

Sky Media offers many ways of connecting with consumers, whether at home or on the move. From traditional spot ads and sponsorships to advertiser funded content and product placement – all on an ever-increasing array of offline and online platforms.

The Digital Sales team is responsible for the successful monetisation and ongoing revenue growth of all digital advertising opportunities at Sky Media.

This team must manage and grow existing revenue lines as well as outperforming the market in key growth areas such as digital video and social monetisation. The team is also responsible for the successful go-to-market process & monetisation of new products, platforms and emerging revenue streams.

What you’ll do:

• Reporting to the Digital Sales Controller, the Digital Sales Manager is responsible for delivering direct online and programmatic revenues, and must successfully navigate, and lead where possible, changes underway in the digital advertising world.
• Proactively pitch for new revenue from non-spenders and create reactive proposals in response to advertiser briefs, ensuring response to brief is timely ,creative, innovative and effective.
• Develop market knowledge and sales skills in selling third party platforms including YouTube, X, Tik Tok & Meta.
• Delivering an on brand, high standard of sales collateral and brief response.
• Develop good working relationships with all relevant Sky and Sky Media teams to assist in the selling of digital ad opportunities amongst relevant teams and pitch other products in the Sky Media portfolio where relevant.
• Secure Digital revenue generation across Sky's and Sky partners' digital estates across web and app.
• Intelligently articulate all digital ad opportunities available and oversee the selling and administration of relevant non-spot ad revenues
• Develop a team of Sales Execs and Assistants to ensure best in class representation and service to our customers in order to maximise digital ad revenues for Sky Media
• Out-perform revenue targets - manage pipeline, accurately forecast.
• Grow revenue from new and existing digital advertisers and drive multi-platform usage

Desirable skills and experience:

• Excellent sales skills
• Experience of delivering against revenue targets
• Significant proven experience within the digital media industry
• A desire to understand future technologies and commercial opportunities
• Good understanding of the media planning and buying process
• Ability to develop relationships with key decision makers and influencers both within clients and agencies
• Ability to manage targets and to monitor and deliver against them
• Proven experience of delivering creative solutions
• In depth knowledge and understanding of Online media sales.

Benefits and perks

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here's a taster:

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you’ll work

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.

Your office base

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there's plenty of space to see your big ideas come to life. Here you'll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations.Plus, there's free onsite parking available for cars, motorbikes and bicycles.

Who we are

We're Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you'll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We're an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.

There's more to our work than work. We've built an inclusive culture where we can learn from each other and innovate together. There's plenty of opportunities for you to explore what you're passionate about.