Digital Sales Executive

Canon EMEA; City of Edinburgh; Hybrid; GBP 30,000 - 37,000; Full time

Benefits offered by this job

Hybrid work model

25 days holidays

Pension scheme

Product discounts

Professional development

Free parking

Sustainability & inclusion culture

Job summary

Canon UK is recruiting a Digital Sales Executive to join the new Information Management Solutions (IMS) team in Edinburgh. This desk-based role focuses on digital-first engagement, product demonstrations via Teams, and converting leads into sales.

You will qualify prospects, manage the Salesforce pipeline, hit KPIs, and collaborate with a cross-functional Inside Sales Team. The role offers a base salary of £27,177 plus uncapped £6,500 commission and hybrid working.

Qualifications

• Proven experience in outbound sales, business development, or inside sales.
• Strong communication, presentation, and relationship-building skills.
• Experience using CRM platforms such as Salesforce and Microsoft Teams for customer engagement and sales activities.
• Strong prospecting and lead qualification skills, with the ability to identify customer needs and develop opportunities through the sales pipeline.
• Strong commercial awareness, with an understanding of sales targets, pipeline management and conversion metrics.
• Good organisational and time-management skills, with the ability to manage multiple prospects, opportunities and customers simultaneously.
• Comfortable working with digital sales tools, CRM data and performance dashboards to prioritise activity and manage pipeline effectively.
• A proactive, resilient and results-focused approach, with the confidence to engage new prospects and develop customer relationships.

Responsibilities

• Conduct outbound IMS campaigns to generate leads and opportunities.
• Qualify prospects and manage pipeline through Salesforce CRM.
• Achieve individual KPIs including lead conversion and revenue targets.
• Develop an expert understanding of Canon’s IMS Portfolio and deliver tailored product/service demonstrations via Microsoft Teams as part of the sales cycle.
• Understand prospect and customer challenges and deliver tailored responses around our IMS portfolio.
• Respond to prospect and customer queries with professionalism and speed.
• Be inquisitive in uncovering prospect and customer business needs and use those insights to build compelling business cases that create a clear reason for change.
• Build strong relationships through consistent digital communication.
• Maintain accurate records in Salesforce.
• Use dashboards to track personal performance and pipeline health.
• Participate in team training and coaching sessions.
• Share insights and feedback to improve team processes and prospect and customer experiences.

Skills

Outbound sales

Lead qualification

CRM usage

Sales dashboards

Prospecting

Communication skills

Time management

Digital sales tools

Tools

Salesforce

Microsoft Teams

CRM dashboards

Job description

Job Description

Canon UK is recruiting a Digital Sales Executive to join a brand-new Information Management Solutions (IMS) team based in Edinburgh. This is an exciting opportunity to be part of a growing team focused on delivering digital-first prospect and customer engagement and sales. This is a Digital Sales Executive role, part of our Inside Sales Team, and you will be responsible for engaging with public sector and commercial prospects and customers to promote Canon’s IMS. You will work in a fast-paced, desk-based environment using digital tools to connect with prospects and customers, deliver product demonstrations, and convert leads into sales.

Pay - base salary £27,177 PA + commission £6,500 PA (uncapped). We provide an encouraging commission scheme that rewards you as you help us achieve your goals.

Responsibilities

As our Digital Sales Executive within our Inside Sales Team you will be responsible for:

Sales Execution

• Conduct outbound IMS campaigns to generate leads and opportunities.
• Qualify prospects and manage pipeline through Salesforce CRM.
• Achieve individual KPIs including lead conversion and revenue targets.

Customer Engagement

• Develop an expert understanding of Canon’s IMS Portfolio and deliver tailored product/service demonstrations via Microsoft Teams as part of the sales cycle.
• Understand prospect and customer challenges and deliver tailored responses around our IMS portfolio.
• Respond to prospect and customer queries with professionalism and speed.
• Be inquisitive in uncovering prospect and customer business needs and use those insights to build compelling business cases that create a clear reason for change.
• Build strong relationships through consistent digital communication.

CRM & Reporting

• Maintain accurate records in Salesforce.
• Use dashboards to track personal performance and pipeline health.

Collaboration & Learning

• Participate in team training and coaching sessions.
• Share insights and feedback to improve team processes and prospect and customer experiences.

Qualifications

• Proven experience in outbound sales, business development, or inside sales.
• Strong communication, presentation, and relationship-building skills.
• Experience using CRM platforms such as Salesforce and Microsoft Teams for customer engagement and sales activities.
• Strong prospecting and lead qualification skills, with the ability to identify customer needs and develop opportunities through the sales pipeline.
• Strong commercial awareness, with an understanding of sales targets, pipeline management and conversion metrics.
• Good organisational and time-management skills, with the ability to manage multiple prospects, opportunities and customers simultaneously.
• Comfortable working with digital sales tools, CRM data and performance dashboards to prioritise activity and manage pipeline effectively.
• A proactive, resilient and results-focused approach, with the confidence to engage new prospects and develop customer relationships.

Canon Core Behaviours

• Drive for results
• Focus on the customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People Orientated
• Caring for self and others

Pay - base salary £27,177 PA + commission £6,500 PA (uncapped). We provide an encouraging commission scheme that rewards you as you help us achieve your goals.

About Us

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei - living and working together for the common good. We welcome applicants from all communities and backgrounds.

Why Join Us?

• Be part of a diverse, energetic team in Edinburgh.
• Enjoy hybrid working (3 days in office, 2 from home).
• Benefit from flexible hours, professional development, and a wide range of perks.
• 25 days of holidays + bank holidays per year with up to 5 days of available holiday purchase.
• Access a competitive salary, benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth.
• Free parking on site.

If you are ready to make an impact, we’d love to hear from you.