Digital Product Analyst

JR United Kingdom; Swindon; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company is seeking a Digital Product Analyst in Swindon, responsible for analyzing user behavior and optimizing the digital product experience. The successful candidate will help design A/B tests and collaborate with cross-functional teams while leveraging tools like Google Analytics to inform product decisions.

Qualifications

• Proficient in SQL for querying and manipulating large datasets.
• Hands-on experience with A/B testing frameworks.
• Strong expertise in Google Analytics.

Responsibilities

• Analyse user behaviour and product performance data.
• Design, implement, and evaluate A/B tests.
• Collaborate with product managers and UX designers.

Skills

SQL

A/B testing

Google Analytics

Analytical mindset

Job description

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Digital Product Analyst, swindon, wiltshire

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Client:

Location:

swindon, wiltshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Analyse user behaviour and product performance data to inform strategic decisions and optimise the digital product experience.

Design, implement, and evaluate A/B tests to measure the impact of product changes and improvements.

Collaborate closely with product managers, UX designers, and developers to translate data insights into product features and enhancements.

Monitor and report on key performance indicators (KPIs) using tools like Google Analytics and other analytics platforms.

Identify trends, opportunities, and potential risks in product data to support business growth and customer satisfaction.

Roles & Responsibilities:

• Analyse user behaviour and product performance data to inform strategic decisions and optimise the digital product experience.

• Design, implement, and evaluate A/B tests to measure the impact of product changes and improvements.

• Collaborate closely with product managers, UX designers, and developers to translate data insights into product features and enhancements.

• Monitor and report on key performance indicators (KPIs) using tools like Google Analytics and other analytics platforms.

• Identify trends, opportunities, and potential risks in product data to support business growth and customer satisfaction.
  

Requirements:

• Proficient in SQL for querying and manipulating large datasets to extract meaningful insights.

• Hands-on experience with A/B testing frameworks and methodologies to drive data-driven product decisions.

• Strong expertise in Google Analytics, including setting up custom reports, dashboards, and tracking user journeys.

• Proven experience working in B2B environments, understanding complex buyer journeys and business metrics.

• Excellent analytical mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders.