DIGITAL PRODUCER

UpStream Media Ltd; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

UpStream Media Ltd in West London is seeking a hands-on Digital Producer to help grow its YouTube-first video and podcast slate. You will work closely with the Creative Executive to develop talent-led and branded formats across the portfolio.

The ideal candidate blends creative sharpness with operational rigor, can take ideas from concept to shoot, edit, and publication, and uses data to inform formats and performance.

Qualifications

• Proven experience in digital content productions, ideally within YouTube or social-first environments.
• Track record of delivering digital videos or series.
• Strong storytelling and hooks instincts.
• Excellent organizational and project management skills.
• Ability to work quickly in a fast-paced environment.

Responsibilities

• Lead the expansion of successful pilot formats into full-scale series.
• End-to-end production: ownership from development through filming, post-production and delivery within budget.
• Refine formats based on performance data, audience insights and creative direction.
• Collaborate with the Creative Executive to shape content strategy and slate priorities.
• Ensure consistency in tone, quality, and brand across series.
• Practical production management: manage budgets, schedules, talent, contributors, crew and locations.

Skills

Digital production

YouTube/short-form

Project management

Editorial judgement

Storytelling

Team leadership

Audience growth

Shooting/editing

Collaboration

Content strategy

Job description

UpStream Media, a digital studio based in West London, is recruiting for a Digital Producer for it’s production arm. UpStream Studios is part of the Tinopolis Group, one of the UK’s largest independent television suppliers. UpStream Studios produces original digital-first content for a growing portfolio of owned and operated YouTube and social media accounts,

ROLE OVERVIEW

UpStream Studios is seeking a hands‑on Digital Producer to help grow its YouTube-first video and podcast slate. Working closely with the Creative Executive, the role will focus on supporting further original, talent‑led and branded formats across the portfolio.

The ideal candidate is both creatively sharp and operationally strong—someone who understands what makes digital content perform, can translate that into scalable, repeatable series and is comfortable taking content from idea through to shoot, edit, packaging, publication and performance review.

KEY RESPONSIBILITIES

Content Development & Series Production

• Lead the expansion of successful pilot formats into full-scale series
• End‑to‑end production: Take ownership of productions from development through filming, post‑production and delivery, ensuring content is completed on time and within budget
• Refine formats based on performance data, audience insights, and creative direction
• Collaborate with the Creative Executive to shape content strategy and slate priorities
• Ensure consistency in tone, quality, and brand across series
• Practical production management: Manage budgets, schedules, talent, contributors, crew and locations, including relevant permissions and releases

Research & Development

• Proactively research and identify new content opportunities, formats, and trends within the YouTube ecosystem
• Track competitor activity and emerging creators/formats
• Develop and present pitches and proposals for new shows aligned with UpStream Studios’ brand and audience
• Test and validate new ideas through pilot development

THE CANDIDATE

Skills & Experience

• Proven experience in digital content productions, ideally within YouTube or social‑first environments
• Proven delivery experience: A track record of personally producing and delivering digital videos or series
• Sound editorial judgement, excellent writing skills and a strong instinct for compelling stories and hooks
• Managing competing priorities: Run multiple productions simultaneously
• Strong understanding of what drives audience engagement and growth on YouTube
• Experience developing formats from concept/pilot to series
• Demonstrated ability to manage production teams
• Excellent organisational and project management skills
• Strong creative instincts combined with data‑driven decision making
• Ability to work in a fast‑paced, entrepreneurial environment
• Able to shoot / edit independently when required
• Fluency in all major social platforms

Personal Attributes

• Proactive and self‑starting, with a strong sense of ownership
• Highly collaborative and comfortable working closely with senior creative leadership
• Adaptable and solutions‑focused
• Passion for digital content, creators, and evolving media trends

Applicants must have the right to work in the UK on a full-time basis. Please note that we are unable to offer visa sponsorship for this role.

We receive a high volume of applications and, unfortunately, cannot reply to everyone. We will contact you if your application is selected for interview.

Diversity and inclusion

We want our team to reflect the wide range of audiences and communities we serve. We welcome applications from people of all backgrounds, identities and experiences, and particularly encourage applications from groups that are currently underrepresented in television production.

If you have a disability or long‑term health condition and need any reasonable adjustments during the recruitment process, please let us know. We will be happy to discuss how we can support you.