Digital PR Specialist (UK)

TN United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Digital PR Specialist to enhance their innovative campaigns. This role focuses on executing media relations, building valuable backlinks, and driving traffic to client sites. You will collaborate with a talented team to develop creative strategies and maintain relationships with key media contacts. The company values kindness and respect, fostering a culture of collaboration and personal growth. If you are passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

25 days holiday + UK bank holidays + birthday off

Christmas closure days

Monthly entertainment subscription

Private pension and healthcare

Free VDU Eye Tests

Employee Assistance Program

Wellness and recognition initiatives

Referral bonus scheme

Social events and celebrations

Enhanced maternity/paternity leave

Qualifications

• Experience in media relations and digital PR campaigns.
• Strong understanding of SEO and backlink strategies.

Responsibilities

• Execute media relations to earn SEO-valuable backlinks.
• Develop relationships with media contacts and clients.
• Contribute to campaign ideation and strategy development.

Skills

Media Relations

SEO

Digital PR

Campaign Strategy

Research Skills

Education

Bachelor's Degree in Marketing or Communications

Job description

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Hybrid - London, UK (2 days from office, 3 WFH)

Introduction

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our expertise in Insights & SEO, Creative Content, and Performance Tech is delivered via an ad agency and in-house model.

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, guided by values of kindness and respect: ‘We Strive’, ‘Acting Together’, ‘With Kindness’.

Our clients include Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom, and Reckitt.

Role Purpose

This role supports Greenpark in delivering creative, innovative, and performance-led Digital PR campaigns across various brands and industries, meeting backlink targets, building media relationships, and increasing traffic to client sites.

Key Responsibilities

1. Execute media relations to earn SEO-valuable backlinks, gaining exposure across client industries.
2. Proactively source new links and develop relationships with media contacts.
3. Contribute to campaign ideation and strategy development.
4. Assist in developing Digital PR campaigns and strategies for EMEA clients.
5. Conduct industry research to improve understanding and campaign effectiveness.

Additional Responsibilities

1. Collaborate with the Digital PR Lead and team to deliver link-building campaigns.
2. Measure and report on campaign efforts.
3. Maintain relationships with key publishers and journalists.
4. Develop and update contact databases.
5. Research story ideas and monitor news for reactive opportunities.
6. Contribute to strategic planning to meet KPIs.
7. Research data and collaborate with influencers and other teams.
8. Communicate with clients and contribute to presentations.
9. Enhance knowledge of digital marketing channels and Greenpark services.
10. Perform ad hoc tasks as needed.

Reporting Structure

This role reports to the Digital PR Lead and participates in team and client meetings.

Performance & Development

Performance is reviewed based on targets, quality, initiative, teamwork, and adherence to core values. Personal development includes training, trend awareness, skill evolution, and responsibility growth.

Benefits

• 25 days holiday + UK bank holidays + birthday off
• Christmas closure days
• Monthly entertainment subscription
• Private pension and healthcare
• Free VDU Eye Tests and Employee Assistance Program
• Wellness and recognition initiatives
• Referral bonus scheme
• Social events and celebrations
• Enhanced maternity/paternity leave
• Work from abroad policy
• Calm subscription