Digital PR Manager

JR United Kingdom; Salford; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

An established industry player is seeking a Digital PR Manager to enhance their growing Digital PR team. This role involves managing media relations and developing strategic link-building initiatives that significantly improve organic performance. You will be integral in crafting compelling narratives that resonate with journalists and online audiences, while also tracking competitor activities to identify new opportunities. If you're a passionate storyteller with a strong background in digital marketing and outreach, this position offers a unique chance to make a tangible impact in a dynamic environment.

Qualifications

• 2-3 years' experience in Digital PR or SEO.
• Proven track record of successful link-building campaigns.

Responsibilities

• Manage link acquisition strategies for clients.
• Collaborate on compelling outreach campaigns.
• Report on links acquired and organic impact.

Skills

Digital PR

Outreach

Link-building

SEO Fundamentals

Copywriting

Education

Bachelor's Degree in Marketing or related field

Tools

Moz

Majestic

Ahrefs

BuzzStream

Gorkana

ResponseSource

Job description

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TAL Agency is a fast-growing boutique search agency based in the North West, looking for exceptional digital marketers to join our expanding Digital PR team (within the SEO department). We’re on the lookout for a Digital PR Manager who’s confident, strategic, and knows how to get results in the form of high-quality, relevant links that improve organic performance.

You’ll play an integral role in the organic team, managing media relations, supporting link-building strategy, and helping to shape the future of PR-led SEO at the agency.

? https://tal-agency.com/

Objectives

• To secure high-authority links and media placements across a wide range of clients and industries
• Support the Head of SEO with targeted link-building strategies that directly drive improvements in organic performance
• Support the SEO Executive with the delivery and implementation of link-building tactics
• Build brand mentions to support visibility in AI-powered search results
• Build brand awareness and recognition on relevant forums such as Reddit, Quora and niche communities
• Understand what stories, hooks, and content formats resonate with journalists and online audiences
• Track competitor activity to identify gaps and opportunities for strategic outreach
• Contribute to the growth and innovation of the Digital PR offering at TAL Agency

Responsibilities

• Manage and implement link acquisition strategies for a portfolio of clients
• Collaborate with the content and strategy teams to create compelling campaigns and outreach narratives
• Own the outreach process end-to-end, from ideation through to media list building, press release creation, and follow-ups
• Work closely with the Head of SEO on bespoke link-building plans aligned to performance KPIs
• Support the SEO Executive with day-to-day outreach and campaign delivery
• Monitor and build brand mentions to support both traditional SEO and emerging AI search environments
• Seek out opportunities for brand placements in communities and forums to build organic visibility and trust
• Regularly report on links acquired, coverage achieved, and organic impact
• Communicate directly with clients, presenting quarterly PR and outreach strategies
• Collaborate on new business pitches and proposals
• Keep internal teams updated on campaign progress, roadblocks and results

About you

• A natural storyteller with a flair for finding the newsworthy angle
• Strong working knowledge of outreach, digital PR, and ethical link-building tactics
• Good understanding of the technical role that links play in organic SEO
• A self-starter who can manage multiple campaigns, timelines, and stakeholders
• Confident communicator with client-facing experience
• Passionate about brand building in both traditional media and emerging digital spaces

Requirements

• 2–3 years' experience in Digital PR, Outreach, or SEO (agency or in-house)
• Proven track record of delivering successful link-building campaigns
• Familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSource
• Experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communities
• Solid grasp of SEO fundamentals, especially in relation to links and organic visibility
• Strong copywriting and media liaison skills
• Highly organised, able to manage multiple clients and campaigns at once

Job Type: Full-time, Permanent

Salary: £30,000 - £35,000 per year (DOE)

Location: One day per week in our Bolton-based office