Digital PR Manager

TAL Agency; Bolton; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

An established industry player is seeking a passionate Digital PR Manager to join their dynamic team. This role offers the opportunity to shape PR-led SEO strategies, manage media relations, and secure high-quality links that enhance organic visibility. As part of a fast-growing agency, you will collaborate with creative teams to deliver impactful campaigns across various platforms. If you are a strategic thinker with a flair for storytelling and a proven track record in digital marketing, this is the perfect opportunity to elevate your career in a supportive and innovative environment.

Qualifications

• Experience in Digital PR, Outreach, or SEO is essential.
• Strong knowledge of ethical link-building tactics required.

Responsibilities

• Manage link acquisition strategies for various clients.
• Collaborate with teams to create compelling outreach campaigns.
• Report on links acquired and organic impact.

Skills

Digital PR

Outreach

Link-building

SEO fundamentals

Copywriting

Media liaison

Client communication

Education

2-3 years' experience in Digital PR or SEO

Tools

Moz

Majestic

Ahrefs

BuzzStream

Gorkana

ResponseSource

Job description

TAL Agency is a fast-growing boutique search agency based in the North West, looking for exceptional digital marketers to join our expanding Digital PR team (within the SEO department). We’re on the lookout for a Digital PR Manager who’s confident, strategic, and knows how to get results in the form of high-quality, relevant links that improve organic performance.

You’ll play an integral role in the organic team, managing media relations, supporting link-building strategy, and helping to shape the future of PR-led SEO at the agency.

Objectives

• To secure high-authority links and media placements across a wide range of clients and industries
• Support the Head of SEO with targeted link-building strategies that directly drive improvements in organic performance
• Support the SEO Executive with the delivery and implementation of link-building tactics
• Build brand mentions to support visibility in AI-powered search results
• Build brand awareness and recognition on relevant forums such as Reddit, Quora and niche communities
• Understand what stories, hooks, and content formats resonate with journalists and online audiences
• Track competitor activity to identify gaps and opportunities for strategic outreach
• Contribute to the growth and innovation of the Digital PR offering at TAL Agency

Responsibilities

• Manage and implement link acquisition strategies for a portfolio of clients
• Collaborate with the content and strategy teams to create compelling campaigns and outreach narratives
• Own the outreach process end-to-end, from ideation through to media list building, press release creation, and follow-ups
• Work closely with the Head of SEO on bespoke link-building plans aligned to performance KPIs
• Support the SEO Executive with day-to-day outreach and campaign delivery
• Monitor and build brand mentions to support both traditional SEO and emerging AI search environments
• Seek out opportunities for brand placements in communities and forums to build organic visibility and trust
• Regularly report on links acquired, coverage achieved, and organic impact
• Communicate directly with clients, presenting quarterly PR and outreach strategies
• Collaborate on new business pitches and proposals
• Keep internal teams updated on campaign progress, roadblocks and results

About you

• A natural storyteller with a flair for finding the newsworthy angle
• Strong working knowledge of outreach, digital PR, and ethical link-building tactics
• Good understanding of the technical role that links play in organic SEO
• A self-starter who can manage multiple campaigns, timelines, and stakeholders
• Confident communicator with client-facing experience
• Passionate about brand building in both traditional media and emerging digital spaces

Requirements

• 2–3 years' experience in Digital PR, Outreach, or SEO (agency or in-house)
• Proven track record of delivering successful link-building campaigns
• Familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSource
• Experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communities
• Solid grasp of SEO fundamentals, especially in relation to links and organic visibility
• Strong copywriting and media liaison skills
• Highly organised, able to manage multiple clients and campaigns at once

Job Type: Full-time, Permanent

Salary: £30,000 - £35,000 per year (DOE)

Location: One day per week in our Bolton-based office

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Advertising Services