Digital PR Freelancer (US Market)

Propel; United Kingdom; Remote; GBP 41,000 - 83,000; Part time

Job summary

A UK-based marketing agency is seeking an experienced Digital PR Freelancer with strong expertise in the U.S. market. This part-time freelance role involves reviewing existing strategies, identifying opportunities, and providing training to the internal team. The ideal candidate will have proven experience in the U.S. media landscape and the ability to operate in a consultative capacity. This is an initial consultancy engagement with potential for ongoing work as campaigns expand.

Qualifications

• Proven Digital PR experience within the U.S. market.
• Strong understanding of the U.S. media landscape.
• Comfortable operating in a consultative, advisory capacity.
• Experience delivering training, workshops or enablement sessions.
• Happy working remotely with a UK-based agency team.
• Available on a freelance basis.

Responsibilities

• Review the agency's current Digital PR approach for the U.S. market.
• Identify gaps and opportunities in ideation and outreach.
• Provide actionable recommendations for U.S. campaign performance.
• Deliver training sessions focused on U.S. Digital PR best practices.
• Support or lead U.S.-focused Digital PR campaigns.
• Support or lead U.S.-focused Digital PR campaigns across 4 established U.S. client accounts.

Skills

Digital PR experience

Understanding of U.S. media landscape

Consultative advisory skills

Experience delivering training

Remote working skills

Job description

Digital PR Freelancer – U.S. Market (Agency Client)

I’m working with a UK-based marketing agency that’s looking to engage an experienced Digital PR Freelancer with strong U.S. market expertise. They’re currently supporting several U.S. clients and want to strengthen their Digital PR capability specifically for the U.S. media landscape.

This is an initial consultancy-style engagement, with clear potential for ongoing freelance work as campaigns ramp up.

Responsibilities

• Review the agency’s current Digital PR approach for the U.S. market and upskill the internal team.
• Assess how a UK-led Digital PR approach translates to the U.S. media environment.
• Identify gaps, risks and opportunities across ideation, outreach, media targeting and messaging.
• Provide practical, actionable recommendations to improve U.S. campaign performance.
• Deliver a structured training session to the internal team, focused on U.S. Digital PR best practice and execution.

Ongoing Freelance Work (Potential)

• Support or lead U.S.-focused Digital PR campaigns across 4 established U.S. client accounts.
• Develop U.S.-relevant campaign ideas and news angles.
• Manage outreach to U.S. publications and journalists.
• Support coverage, authority and link acquisition objectives.
• Work closely with SEO and content teams.

Experience Needed

• Proven Digital PR experience within the U.S. market.
• Strong understanding of the U.S. media landscape.
• Comfortable operating in a consultative, advisory capacity.
• Experience delivering training, workshops or enablement sessions.
• Happy working remotely with a UK-based agency team.
• Available on a freelance basis.

Seniority level

Mid-Senior level

Employment type

Part-time

Job function

Marketing and Advertising

Industries

• Advertising Services
• Marketing Services