Digital PR Consultant

BMC Recruitment Group; Gateshead; On-site; GBP 36,000 - 44,000; Full time

Job summary

BMC Recruitment Group in the North East seeks a Digital PR Consultant to own and deliver campaigns for a diverse client portfolio. You will craft story ideas, build journalist relationships, and secure coverage across national, regional, trade, and online outlets.

Collaborate with SEO, Content, Social, and Marketing teams to maximise impact while managing multiple projects and client communications. Great progression opportunities and a collaborative culture await.

Qualifications

• Candidates should have experience in Digital PR, PR or Content Marketing within an agency.
• Proven track record of securing media coverage and journalist relationships.
• Strong written communication and storytelling abilities.
• Experience managing multiple projects and deadlines.
• Commercial awareness and confidence working directly with clients.
• Proactive, creative approach to campaign generation.
• Knowledge of SEO and link-building principles is advantageous but not essential.

Responsibilities

• Deliver Digital PR campaigns from concept through to execution.
• Develop creative story angles and outreach strategies.
• Build and maintain strong relationships with journalists, editors, influencers, and key media contacts.
• Secure high-quality media coverage and backlinks across relevant publications.
• Create press releases, media pitches, and supporting campaign content.
• Manage day-to-day client communication and reporting.
• Monitor campaign performance and provide insight-driven recommendations.
• Collaborate with SEO, Content, Social, and Marketing teams to maximise campaign impact.
• Identify reactive PR opportunities and newsjacking opportunities.
• Support the development of new campaign ideas and ongoing client growth.

Skills

Digital PR

Content Marketing

Media relations

Storytelling

Written communication

Project management

Client facing

SEO basics

Job description

A well-established and growing integrated marketing agency in the North East is looking to appoint a Digital PR Consultant to join its expanding team. Due to continued client growth and increasing demand for Digital PR services, this is an opportunity to take ownership of campaigns, build strong client relationships, and deliver impactful results across a diverse client portfolio.This position would suit an ambitious Digital PR professional who enjoys hands‑on campaign delivery, media relations, content ideation, and securing high‑quality coverage.

The Role

As a Digital PR Consultant, you'll be responsible for planning and delivering Digital PR campaigns that generate meaningful media coverage, backlinks, brand awareness, and commercial results for clients.

Working closely with clients and internal specialists, you'll develop creative campaign ideas, build relationships with journalists, and drive coverage across national, regional, trade, and online publications.

Key Responsibilities

• Deliver Digital PR campaigns from concept through to execution.
• Develop creative story angles and outreach strategies.
• Build and maintain strong relationships with journalists, editors, influencers, and key media contacts.
• Secure high-quality media coverage and backlinks across relevant publications.
• Create press releases, media pitches, and supporting campaign content.
• Manage day-to-day client communication and reporting.
• Monitor campaign performance and provide insight-driven recommendations.
• Collaborate with SEO, Content, Social, and Marketing teams to maximise campaign impact.
• Identify reactive PR opportunities and newsjacking opportunities.
• Support the development of new campaign ideas and ongoing client growth.

About You

We're keen to speak with candidates who have:

• Previous experience within Digital PR, PR, Content Marketing, or a related agency environment.
• A proven track record of securing media coverage and building journalist relationships.
• Strong written communication and storytelling abilities.
• Experience managing multiple projects and deadlines simultaneously.
• Commercial awareness and confidence working directly with clients.
• A proactive, creative approach to campaign generation.
• Knowledge of SEO and link-building principles would be advantageous but is not essential.

What's on Offer

• Salary up to £40,000 depending on experience.
• Genuine opportunities for progression and development.
• A collaborative and supportive agency culture.
• The chance to work with a wide range of well‑known brands and exciting clients.
• A business that continues to invest heavily in its Digital PR offering and future growth plans.