Digital PR Executive - Hybrid Working

TAL Agency; Bolton; On-site; GBP 25,000 - 28,000; Full time

Job summary

An exciting opportunity awaits at a dynamic agency specializing in Digital PR and SEO. This role involves securing media placements, crafting innovative outreach campaigns, and building relationships with journalists. Ideal candidates will possess strong writing skills and a passion for creative content. You will work closely with PR and content teams to enhance clients' online visibility and organic performance. If you are energetic, driven, and eager to make an impact in the world of Digital PR, this position is perfect for you. Join a vibrant team and take your career to the next level in a supportive environment where your ideas will flourish.

Qualifications

• Strong writing abilities and knowledge of outreach for organic improvements.
• Experience with PR and SEO tools is essential.

Responsibilities

• Secure links and media placements for various clients.
• Work on PR campaigns to improve SEO performance.

Skills

Writing Skills

SEO Knowledge

Outreach and Link Acquisition

Digital PR

Analytical Skills

Tools

Moz

Majestic

Ahrefs

Response Source

Gorkana

Job description

Responsibilities:

• To secure links and media placements on websites for a variety of clients
• Understand what stories and content press like to cover
• Understand what gets talked about/linked to in the relevant industries
• Understand why we build links and its impact on organic performance
• Spot opportunities for new story hooks, be it a reactive press opportunity or a tweak to an existing campaign
• Know what competitors are doing to gain media coverage/links
• Assist with client strategies from an outreach perspective
• Working to improve SEO performance and deliver regular high-quality backlinks by creating PR and outreach campaigns
• Work with content and PR teams to brainstorm and craft creative and innovative campaigns for clients
• Build relationships with journalists and the media in a range of industries
• Review team members’ target media lists
• Send out press releases and contact press with stories and content
• Research and contact websites that can provide back-link/link reclamation opportunities
• Gain exposure to the technical aspects of SEO to help develop your understanding of search engines
• Keep strategists and department heads up-to-date on results and roadblocks
• Complete and present monthly performance reports to show coverage and links achieved
• Work on new business for the agency and contribute to pitches
• Audience, data and topic research
• Thorough industry analysis and understanding of trends in Digital PR
• Planning, roadmapping and project managing your accounts from a Digital PR perspective

About you:

• Strong writing abilities
• Working knowledge of outreach and link acquisition for organic improvements
• Experience with a variety of PR and SEO tools such as Moz, Majestic, Ahrefs, Response Source and Gorkana
• Able to prioritise tasks based on deadlines and urgency
• Good understanding of SEO best practices and how Digital PR plays a part in organic rankings
• A passion for Digital PR, creative ideas and newsworthy content
• Energetic, passionate and driven to succeed - these skills will be rewarded

Experience:

• Strong written and communication skills
• Agency experience preferred but not necessary

Job Types: Full-time, Permanent

Salary: £25,000 - £28,000 per year, depending on experience

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services