Digital Planning Director: Lead Strategy & Growth

Pivotal London; Greater London; Hybrid; GBP 64,000 - 86,000; Full time

Benefits offered by this job

Health insurance

Job summary

Pivotal London is seeking a Digital Planning Director to lead digital strategy across a portfolio of growth brands, owning planning from insight to activation within a hybrid London office setting.

You will work with senior leadership to evolve the agency's digital proposition, drive commercial growth, and mentor a high-performing team of digital planners while maintaining strong client relationships and contributing to new business pitches.

Qualifications

• 7-8+ years' experience in digital media planning.
• Strong expertise across CTV, online video, display, digital audio, paid social and partnerships.
• Excellent commercial awareness with forecasting and revenue management.
• Proven people management and coaching skills.
• Outstanding client relationship and stakeholder management abilities.
• Strong analytical skills with the ability to turn data into strategic recommendations.
• Experience contributing to new business pitches and agency growth.
• Offline media planning or comms planning experience would be advantageous.

Responsibilities

• Develop and lead integrated digital media strategies across CTV, online video, display, digital audio, paid social and partnerships.
• Ensure planning translates seamlessly into activation, optimisation and campaign performance.
• Act as the senior day-to-day client lead across key accounts.
• Drive commercial growth through existing client development and new opportunities.
• Help shape and continuously improve the agency's digital planning processes and frameworks.
• Lead and develop a team of digital planners, embedding best practice.
• Build strong relationships with media owners and technology partners to unlock innovation.
• Play a significant role in agency pitches and new business opportunities.

Skills

Digital planning leadership

Digital media planning

Client relationship management

Forecasting & revenue management

People management

Analytical skills

New business pitching

Agency growth

Job description

Pivotal London is seeking a Digital Planning Director to lead digital strategy across a portfolio of growth brands, owning planning from insight to activation within a hybrid London office setting.

You will work with senior leadership to evolve the agency's digital proposition, drive commercial growth, and mentor a high-performing team of digital planners while maintaining strong client relationships and contributing to new business pitches.