Digital Planning Director — Growth Leader (9‑Day Fortnight)

The Specialist Works | B Corp ™; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

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Job summary

The What’s Possible Group is seeking a Digital Planning Director to shape and evolve our digital media planning proposition, driving growth for key clients and the online team. You will own the development of a group of accounts, act as senior contact, and partner with the Head of Department to define planning approaches.

You will lead cross‑channel strategies across CTV, video, display, audio, social and partnerships, while integrating digital planning with broader campaigns.

Qualifications

• 8+ years in digital media planning and leadership.
• Strong strategic thinking and forecasting capability.
• Excellent stakeholder management and communication skills.

Responsibilities

• Plan and communicate cross‑channel digital media strategies across CTV, online video, display, digital audio, paid social and partnerships.
• Lead integration of digital media into broader ATL and communications strategies.
• Act as senior client contact and escalation point for key accounts.
• Identify actionable insights across campaign activation and present insights to inform future plans.
• Independently manage and grow GP through client and product development.

Skills

Leadership

Strategic thinking

Financial acumen

Communication

Problem solving

Analytical skills

Industry knowledge

Client leadership

Supplier management

Digital media planning

Job description

The What’s Possible Group is seeking a Digital Planning Director to shape and evolve our digital media planning proposition, driving growth for key clients and the online team. You will own the development of a group of accounts, act as senior contact, and partner with the Head of Department to define planning approaches.

You will lead cross‑channel strategies across CTV, video, display, audio, social and partnerships, while integrating digital planning with broader campaigns.