Digital Planning Director

GROUPM; Manchester; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Planning Director to join their high-performance team. This role offers an exciting opportunity to lead clients' digital transformation strategies while enhancing digital marketing capabilities. You'll collaborate with various teams, ensuring the right technology and strategies are in place to drive growth. If you're passionate about digital marketing and eager to innovate, this position is perfect for you. Join a dynamic environment where your insights will shape the future of digital planning and make a significant impact on client success.

Qualifications

• Deep digital or performance marketing expertise with a strong track record.
• Ability to audit clients' digital maturity and drive growth.

Responsibilities

• Support Digital Planning Lead in auditing clients' digital maturity.
• Collaborate with product owners to advance Digital marketing capabilities.
• Be accountable for high-quality delivery of digital marketing.

Skills

Client Partnering and Consulting

Digital Channel Strategic Thinking and Planning

Technical Knowledge of Products and Communication

Commercial Acumen

Digital Industry Knowledge

Ideas Creation

Job description

Description

Position at Wavemaker

Digital Planning Director

About the role:

Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data-driven, Digital Planning team in the UK?

This is your opportunity to accelerate our clients' digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker.

This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.

In this role, you will:

1. Support the Digital Planning Lead to audit our clients' digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering indicators and actions that drive growth and ensure our clients are future-fit.
2. Work with the digital planning lead and Nexus activation teams to support the leadership of overall digital channel investment, ensuring WM commercial considerations are integrated.
3. Collaborate with Wavemaker product owners and Data Partners to ensure the right capabilities and technology are in place to advance Digital marketing.
4. Coordinate with Data & Tech teams and identify new opportunities to enhance our clients through Digital Analytics solutions.
5. Work upstream with Strategy & Planning to translate outputs from Provocative Planning into credible Digital marketing approaches.
6. Work downstream with Platform Leads and Nexus Activation teams to activate Digital channel approaches with rigour and innovation.
7. Support the digital lead in integrating Digital channels into weekly/monthly client updates, including Ecommerce, Affiliates, and OneSearch (PPC & SEO).
8. Promote a fluid working approach with Platform activation resources within each client hub.
9. Be accountable to the Digital Planning Lead and Partner for the timely, high-quality delivery of digital marketing.
10. Assist in new business pitches by providing strong Digital solutions for RFI, RFP, and presentations.

Core skills:

• Client Partnering and Consulting: Respond promptly and professionally to stakeholder requests, understanding client needs and challenges, and building trust.
• Digital Channel Strategic Thinking and Planning: Demonstrate interest in client challenges, gather insights, challenge briefs, and understand digital campaign strategies.
• Technical Knowledge of Products and Communication: Understand Xaxis, Nexus, and Finecast offerings, discuss digital channels confidently, and apply knowledge effectively.
• Commercial Acumen: Understand agency finance, ensure financial management excellence, and understand trading strategies.
• Digital Industry Knowledge: Recognize themes in digital media, platforms, and analytics, and summarize industry findings.
• Ideas Creation: Demonstrate curiosity, contribute ideas, and be willing to try innovative solutions.

About Wavemaker UK:

Wavemaker is a global media agency committed to growth through audience understanding and Provocative Planning. We leverage the world's largest purchase journey database to deliver exceptional results for clients like Audible, Nationwide, Danone, Asahi, and Morrisons.

Our approach combines machine learning and human insight to unlock growth, and we are part of GroupM, with 7,650 employees across 88 markets, characterized by positive provocation, deep client knowledge, and a challenge-driven mindset.

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.

We are an equal opportunities employer, supporting diverse life choices and offering family and carer-friendly policies.

Please note this is a UK-based role and requires individuals to have the right to work in this location.

www.wavemakerglobal.com