Digital Performance Marketing Lead

Search Recruitment Group; Glasgow; On-site; GBP 28,000 - 40,000; Full time

Job summary

Search Recruitment Group is seeking a Digital & Performance Marketing Executive to own the day-to-day performance of our digital channels. You will drive decisions on paid media, recruitment advertising, websites, SEO and analytics across Search and Henderson Scott.

You’ll join a team focusing on optimisation, experimentation and data-led improvements, with exposure to multiple brands and markets. The role suits candidates with 2–4 years in digital marketing who enjoy testing and learning.

Qualifications

• Experience in digital or performance marketing across multiple channels.
• Strong analytical skills with ability to derive actionable insights from data.
• Experience with websites, CMS platforms and basic SEO.
• Proficiency in analytics and reporting tools and turning data into recommendations.

Responsibilities

• Manage and optimise paid digital campaigns across multiple channels.
• Monitor recruitment advertising performance on job boards and platforms.
• Review spend, applications, conversion and cost per application; suggest improvements.
• Determine best digital approach for campaigns and optimise website/landing pages.
• Own day-to-day SEO and improve user journeys and conversions.
• Collaborate with content, creative and development teams to implement improvements.
• Produce clear performance reports and translate data into recommendations.
• Work with platform suppliers to benchmark and identify optimisation opportunities.
• Test audiences, channels and campaign approaches to maximise ROI.
• Focus on getting more value from existing digital investment.

Skills

Analytical skills

CMS experience

SEO basics

Digital analytics

Paid media

Campaign optimization

Budget management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

LinkedIn Ads

Job description

Search Recruitment Group is seeking a Digital & Performance Marketing Executive to own the day-to-day performance of our digital channels. You will drive decisions on paid media, recruitment advertising, websites, SEO and analytics across Search and Henderson Scott.

You’ll join a team focusing on optimisation, experimentation and data-led improvements, with exposure to multiple brands and markets. The role suits candidates with 2–4 years in digital marketing who enjoy testing and learning.