Digital Performance Analyst

LV=; Bournemouth; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in Life and Pensions is seeking a Digital Performance Analyst to join their team in Bournemouth. The role involves optimizing digital performance, managing advanced tracking solutions using Google Tag Manager, and supporting A/B testing initiatives. The ideal candidate will possess strong analytical skills and effective communication abilities to drive business objectives through data insights.

Benefits

26 days' holiday

Annual bonus scheme

Flexible benefits

Double-matched pension contributions

Employee Assistance Programme (EAP)

Virtual GP service

Shared parental leave

Discount on life products

Qualifications

• Understanding of usability testing and its linkage to CRO.
• Experience with complex tracking solutions.
• Ability to interpret data and evaluate marketing performance.

Responsibilities

• Support data capture across platforms and configure analytics tagging.
• Design A/B tests and report findings to leadership.
• Manage digital experiments and analyze results.

Skills

Analytical Skills

Communication Skills

User Centred Design

Google Tag Manager

Conversion Rate Optimization (CRO)

Tools

Google Analytics

Optimizely

Job description

About The Role

We have a new exciting opportunity for a new Digital Performance Analyst to join our digital performance team.

You’ll support our ambitions business objectives with a combination of optimisation and tagging experience as well as support delivering our experimentation innovation strategy by designing and running A/B and multi-variant testing within a user centred design framework to meet business objectives.

With a strong analytical aptitude and varied technical skills this role also spans into digital analytics where you will have expertise in implementing and managing advanced tracking solutions using Google Tag Manager (GTM).

We are looking for someone with excellent communication skills as well as in depth knowledge of Google Analytics, who can review, consult and who is happy to offer new suggestions.

We offer Hybrid working but you will be required to work in our Bournemouth offices 2 – 3 days per week.

Key Accountabilities
Will include;
•Support accurate data capture across all platforms.
•Assist and support the technical configuration of analytics tagging via Google Tag Manager (GTM) consistent with the business needs.
•Support the identification of test cases, sizing the opportunity and return on investment, building a business case for future development.
•Design and implementation of digital experiments either through third parties or individually using Optimizely.
•Report on findings and recommendations to senior leaders.

Skills and Experience
•An understanding of User Centred Design and specifically usability testing, and it’s linkage to Conversion Rate Optimisation (CRO).
•Experience in Google tag manager (GTM), set up and configuration of tags.
•Knowledge of web development and marketing methods, e.g. attribution modelling for B2B and B2C business models.
•Understanding of digital privacy with Content Management Platforms.
•Highly developed analytical skills and techniques including advanced knowledge of GA4.
•Good commercial acumen.
•Excellent verbal and written communication and presentation skills.
•The ability to interpret data, extrapolate trends and evaluate performance of marketing activities.
•Working knowledge of A/B and Multi View Testing (MVT) software including experiment design and measurement methodologies.
•Awareness of change management processes.

Rewards & Benefits
This role is a Band B
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:
•26 days' holiday – increasing after two years of service to 28 days
•The opportunity to buy or sell up to five days of holiday
•An annual bonus scheme based on company and personal performance
•Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
•Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
•Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
•Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
•Employee Assistance Programme (EAP) service for support when you need it
•Virtual GP service
•Shared parental leave
•Up to 20% discount on our life products for you and your immediate family.

About Us

Here at LV= Life and Pensions we love to hear from great people, so don’t forget to connect with us on social media.
We’re proudly an equal-opportunity employer and we highly value diversity and inclusivity.
We don’t discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We’re also open to conversations about flexible working as part of your application - if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.
Please note that any successful internal colleagues will be offered a secondment opportunity. The secondment policy is available on the intranet for internal colleagues.