Digital Partnerships Manager

Consumer Additions and Consumer Exec; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Partnerships Manager to join their dynamic team in London. This role is pivotal in building and nurturing long-term relationships with creators and athletes, focusing on a brand-first approach. You will lead contract negotiations, analyze partner performance, and collaborate closely with the marketing team to ensure alignment with overarching strategies. If you are passionate about fitness and have a knack for influencer marketing, this opportunity offers a vibrant environment where your contributions will directly impact growth and innovation in the digital fitness landscape.

Qualifications

• 2+ years of experience in partnerships or influencer marketing, preferably in fitness.
• Proficiency in social media monitoring tools and analytical skills.

Responsibilities

• Maintain and develop relationships with existing partners for brand authenticity.
• Lead contract negotiations and analyze partner performance for strong ROI.

Skills

Partnerships

Influencer Marketing

Sponsorships

Analytical Skills

Communication Skills

Tools

HootSuite

CreatorIQ

Microsoft Excel

PowerPoint

Google Analytics

Job description

We are looking for a Digital Partnerships Manager with 2+ years of experience to join our rapidly growing team at the London office in Waterloo. This person will report to and work closely with the Director of Community and Partnerships. The essence of this role will be to ensure that we are building long-term and meaningful relationships with creators/athletes and expanding into new channels, all whilst championing a brand-first approach.

Key Responsibilities:

• Maintaining and developing relationships through existing partners, to ensure they continue to showcase the brand in an authentic and credible manner.
• Identifying potential new partners, who are authentic and credible within their training methodology.
• Leading contract negotiation and management to ensure that budget is optimised and used in the right places.
• Analysing performance of each partner through a data-first approach, to ensure strong ROI.
• Reporting cross-category data to the Director of Partnerships and Community, the management team and the wider business.
• Close collaboration with the marketing team ensuring that the Partnerships strategy aligns with, and complements, the central strategy and rollout.
• Developing strategies with the Community Team to strengthen the relationships with partners.
• Managing workload and priorities across multiple product categories and performance disciplines.

Experience and Key Attributes:

• 2+ years of experience in partnerships, influencer marketing or sponsorships, preferably in the fitness space.
• Regularly partakes in sport, fitness and training.
• Demonstrate an awareness of and give insight into the trends in the sub-sectors listed above.
• Must understand how the digital fitness ecosystem operates and how each sub-sector interacts with one another. E.g. CrossFit, Running, Hyrox, Functional-Fitness, etc.
• Has a working knowledge of social media monitoring tools (e.g. HootSuite, CreatorIQ, etc.).
• Have an analytical eye for trends when evaluating the performance of each partner, to adjust strategy accordingly.
• Proficiency in Microsoft Excel, PowerPoint and Google Analytics.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Advertising, Marketing, and Business Development

Industries

Retail Apparel and Fashion, Retail, and Wellness and Fitness Services