Digital Media Buyer - Beauty/Cosmetics

Liberty Resourcing; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading Beauty Brand Development company in Greater London is seeking a Media Buyer to drive performance marketing strategies. This role requires a minimum of 3 years' experience in digital media buying, particularly on platforms like Facebook and Google Ads. The ideal candidate will bring strong analytical skills, the ability to manage campaigns independently, and proficiency in tools like Microsoft Excel and Google Tag Manager. A dynamic environment with potentials for career advancement awaits the right candidate.

Qualifications

• Minimum of 3 years of digital media buying experience.
• Experience with paid campaigns on multiple platforms.
• Proficiency in Google Tag Manager and tracking scripts.

Responsibilities

• Create, optimize and troubleshoot marketing campaigns.
• Analyze campaign performance and metrics.
• Report on the success of campaigns.

Skills

Digital media buying

Campaign management

Analytical skills

Problem-solving

Attention to detail

Adaptability

Self-motivation

Tools

Microsoft Excel

Google Sheets

Google Tag Manager

Facebook Ads

AdWords

Yahoo

Bing Ads

Job description

This is an exciting opportunity for an experienced, driven, Media Buyer to join a fast growing, award winning Beauty Brand Development company that have offices both in London and the USA. Excellent opportunity for someone who has 3/4 years experience in this role who is looking to further their career within the Beauty Industry.

This opportunity would suit someone who is:

• Positive
• Hardworking
• Self-motivated
• Has intellectual curiosity and has the ability to solve problems creatively
• Strong sense of accountability and attention to detail
• Ability to adapt
• Confident and personable

Required qualifications

• Minimum of 3 years of digital/performance marketing media buying experience
• Minimum of 3 years experience with paid campaigns on Facebook, AdWords, Yahoo, Gemini, Bing Ads, Outbrain, Taboola and similar content recommendation engines
• Understanding of programmatic buying and advertising
• Understanding of tracking scripts implementation and troubleshooting
• Understanding of Google Tag Manager
• Strong analytical skills, with the ability to handle quantitative and qualitative data to understand trends
• Strong campaign management skills and the ability to handle program execution independently and adapt to changing business requirements with agility
• High proficiency in Microsoft Excel (Google Sheets) is required.

Responsibilities of the role

• Create, optimise and trouble-shoot marketing campaigns
• Proactively analyse campaigns
• Tracking and reporting on the success metrics for the campaigns
• Perform strategic analyses and implement campaign optimizations in order to ensure the optimal return on advertising investment
• Extensive daily reporting for campaign performance against campaign objectives
• Daily analysis of marketing efforts at a campaign and ad level
• Ability to set up campaigns across buying platforms