Digital Marketing Specialist

Clean Health Group; Sefton; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading company in fitness education is seeking a Digital Marketing Specialist to enhance global growth through data-driven campaigns and SEO optimization. This remote role involves improving paid traffic performance, managing CRM systems, and embedding AI-driven marketing practices. The ideal candidate has extensive digital marketing experience, thrives in fast-paced environments, and is passionate about scalable marketing strategies.

Benefits

100% remote-first working culture

Access to education and mentorship

Pathway towards senior roles

Qualifications

• 3+ years of hands-on digital marketing experience.
• Experience with paid campaigns on Meta and Google.
• Strong analytical skills to interpret data and build dashboards.

Responsibilities

• Drive customer acquisition and engagement across global brands.
• Manage paid campaigns and optimize lead funnels.
• Support the build and maintenance of multi-channel dashboards.

Skills

Performance Optimization

SEO

CRM Automation

Data Analysis

Content Optimization

Education

Qualification in Marketing

Tools

HubSpot

Klaviyo

GA4

SEMRush

Google Search Console

Elementor

Looker Studio

Job description

Digital Marketing Specialist - 100% Remote Working

Digital Marketing Specialist – Full Funnel Execution, SEO & CRM – 100% Remote Working

Are you a data-driven marketer with a passion for performance optimisation, quality lead generation, and scalable digital growth?

Clean Health Group (CHG) is regarded as a global market leader in fitness education worldwide. We empower elite coaches, trainers, and health professionals to change lives through evidence-based certifications, business mentorship, and industry-leading education platforms across our portfolio of brands: Clean Health, Vast Nutrition Academy and the Australian Institute of Fitness.

Today, the Clean Health Group has collectively educated over 350,000 fitness professionals in over 85 countries, delivering government-accredited qualifications in personal training, nutrition, and massage, as well as an extensive catalogue of industry-leading 100% online continuing education programs.

As we scale toward our vision of certifying 1M+ professionals by 2027,we’re hiring a Digital Marketing Specialist who brings more than just technical skills. We’re looking for someone who understands growth, thinks strategically, and knows how to execute with precision across every part of the marketing funnel.

This isn’t just another role. It’s your opportunity to make a real impact. You’ll work closely with our Head of Marketing to scale campaigns, improve performance, and help shape how we use AI, automation, and data to drive global growth.

What You’ll Be Doing

We’re looking for a hands-on Digital Marketing Specialist who thrives in fast-paced environments and knows how to execute. You’ll help drive customer acquisition, engagement and growth across our global brands.

Your focus will span AI-led execution, paid and organic performance, CRM automation, SEO, website and funnel optimisation and marketing analytics. Using data insights, you’ll improve workflows, forecast outcomes and drive measurable results.

Reporting to the Head of Marketing, this role suits a proactive marketer with a proven track record in performance optimisation, AI-driven workflows, UX improvements and high-impact reporting.

Paid Traffic Performance & Agency Collaboration

Manage and improve paid campaigns across Meta, Google, YouTube, LinkedIn and other channels in collaboration with external agencies.

Analyse campaign data to identify new audiences, creative angles and optimisation opportunities, and support internal campaign setup when required.

Build and refine lead magnets, nurture journeys and automated funnels using HubSpot and Klaviyo.

Manage CRM segmentation, lifecycle workflows, and lead scoring to maintain clean systems and drive conversion.

Maintain CRM health and performance through clean systems and automation reviews.

Build, edit and optimise landing pages and website funnels using Elementor (WordPress).

Implement UX best practices, heatmapping and user journey analysis to improve conversion rates.

SEO Strategy & Organic Growth

Track and improve SEO performance using SEMRush, GA4 and Google Search Console.

Work with the content team to plan and optimise SEO-aligned campaigns and stay ahead of AI-driven search trends.

Implement proactive SEO opportunities, including technical SEO, on-page optimisation and content gap filling.

Performance Reporting, Data Insights & Forecasting

Support the build and maintenance of multi-channel dashboards via Looker Studio (or equivalent).

Deliver regular performance reports and support in forecasting outcomes based on historical data and insights.

AI-First Marketing Execution

Embed AI-first workflows across campaign execution, CRM, SEO, content and analytics.

Launch and implement three AI-driven tools or processes within your first 90 days, and continually assess new trends to enhance marketing performance.

Who You Are

You have 3+ years of hands-on digital marketing experience, ideally in a high-growth or digital-first business.

You're confident using HubSpot, Klaviyo, GA4, SEMRush, Google Search Console, Elementor and Looker Studio (or similar tools).

You’ve ideally managed or worked closely with external agencies and have experience building and managing paid campaigns across Meta and Google.

You know how to improve landing pages, funnels and customer journeys using UX and CRO best practices.

Strong analytical skills with a proven ability to interpret data, build dashboards and present insights.

Passion for data-driven growth marketing, customer journey optimisation and scalable acquisition strategies.

You’ve embedded AI tools into marketing workflows across CRM, SEO, content and reporting.

You're proactive, adaptable and driven to test, learn and execute with precision.

Why CHG?

The Mission: Be part of a category-leading global movement that aims to certify 1M+ students and impact 1B+ lives

High-Impact Role: Directly drive global growth outcomes and revenue performance.

Career Progression: Pathway towards Senior Digital Marketing Specialist or Digital Marketing Manager roles.

Flexibility: 100% remote-first working culture with a global, fast-paced team.

Professional Development: Access to education, mentorship, and leadership opportunities.

Innovative Team: Collaborate with leading experts in marketing, fitness, nutrition, and health education.

If you're ready to turn data into results, scale campaigns with impact and help shape the future of fitness education, apply now!

Apply now through Seek or get in touch for a confidential discussion.

Let’s change the world together,

Team Clean Health

www.cleanhealthgroup.com

Please note that we do not wish to receive unsolicited communication from recruitment agencies with regard to this vacancy.

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Your application will include the following questions:

How many years' experience do you have as a Digital Marketing Specialist? Which of the following statements best describes your right to work in Australia? How many years' experience do you have in digital marketing? Do you have experience with Search Engine Optimisation (SEO)? Which of the following online advertising methods do you have experience with? Have you completed a qualification in marketing?

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