Regional Marketing Specialist (Remote)

INFUSE; Bristol; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the UK is seeking a driven Regional Marketing Specialist to develop and execute omnichannel campaigns that engage target audiences and generate demand. The ideal candidate will have 3-5 years of B2B marketing experience, strong analytical skills, and a proactive mindset.

Qualifications

• 3-5 years of experience as a Regional Marketing Specialist or similar role in B2B marketing.
• Strong understanding of demand generation and marketing best practices.
• Proficiency in marketing automation and CRM tools.

Responsibilities

• Conduct market research to identify trends and opportunities.
• Build a regional annual marketing plan with quarterly goals.
• Execute omnichannel campaigns and create project proposals.

Skills

Communication

Presentation

Organizational skills

Analytical thinking

Adaptability

Innovation

Tools

Marketing automation software

CRM tools

Job description

OUR HIRING PROCESS:

1. We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
2. We may invite you to submit a video interview for review by the hiring manager. This may be followed by a test or short project to assess compatibility with the team.
3. Next, you will be invited to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc., and we never hire without a face-to-face meeting (or via Zoom). You will be invited to meet our INFUSE team either in person or online.
4. Finally, if we are interested, we will discuss your offer. We ensure you have the opportunity to speak with us live before any offer is made, as we consider our team members our family and want you to feel welcomed.

INFUSE is committed to complying with applicable data privacy and security laws. For more information, please see our Privacy Policy.

We are looking for a driven, spunky, and innovative Regional Marketing Specialist to join our team in the UK. This role is ideal for someone who thrives in a fast-paced, results-oriented environment and is passionate about marketing success. You will develop and execute omnichannel campaigns that engage our target audience and generate demand for our sales teams. Your analytical thinking will guide you in aligning marketing efforts with business objectives, and your adaptability will help you stay ahead of market trends. With a proactive approach, you will collaborate closely with sales and cross-functional teams, building strong relationships and ensuring campaigns meet strategic goals.

If you love being part of an international team, we’d love to meet you!

Responsibilities

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
• Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
• Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to engage target audiences.
• Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
• Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
• Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
• Create and optimize audience lists using database insights and segmentation techniques to target key personas.
• Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
• Attend, support, and measure the success of trade shows, conferences, and smaller events.

What You Bring

• 3-5 years of proven experience as a Regional Marketing Specialist or similar role within B2B marketing, with a strong understanding of demand generation and marketing best practices.
• Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence.
• A proactive, independent mindset, capable of managing multiple projects and prioritizing effectively.
• Curiosity about new markets and persistence in problem-solving to refine strategies.
• Adaptability and innovation, with the ability to adjust strategies and bring fresh ideas for engagement and growth.