Digital Marketing Specialist

TN United Kingdom; Metropolitan Borough of Solihull; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Specialist, where you will play a pivotal role in driving marketing strategies and stakeholder engagement. Your expertise in digital marketing will help attract site traffic, convert leads, and nurture customer relationships. Collaborate with a dynamic team to optimize marketing campaigns, leverage CRM systems, and utilize analytics tools to measure success. This role offers an exciting opportunity to make a significant impact on marketing initiatives in the agricultural sector, ensuring your contributions lead to tangible results and growth.

Qualifications

• Experience in digital marketing roles with a focus on lead generation.
• Proficiency in analyzing campaign metrics and optimizing strategies.

Responsibilities

• Develop and execute email marketing programs to enhance lead generation.
• Analyze campaign performance and recommend improvements.

Skills

Digital Marketing

Email Marketing

CRM Integration

Campaign Analysis

Social Media Management

Content Creation

Stakeholder Management

A/B Testing

Google Analytics

Marketo

Tools

Salesforce

Marketo

Google Analytics

Job description

Job Description: Digital Marketing and Stakeholder Management

Working closely with and reporting directly to the Marketing Manager, you will liaise with the team and the Marketing and Communication department to ensure that the company's strategy and online goals are optimized and implemented.

You will support Sales Advisors in generating qualified leads and maximizing national marketing efforts, transforming sales and marketing data into actionable knowledge.

Collaborating with the Marketing Manager, your responsibilities include attracting site traffic, converting visitors into leads, and nurturing these leads to close as customers, with sales leadership support.

Key Responsibilities:

• Develop and execute email marketing programs, including segmentation, testing, deployment, and ongoing improvements.
• Maintain marketing integration with CRM systems and assist in integrating additional platforms.
• Analyze campaign metrics and report performance to the marketing team.
• Define KPIs, create reports, and analyze campaign effectiveness.
• Continuously recommend improvements to marketing campaigns.
• Manage marketing efforts, research industry best practices, and implement strategies accordingly.
• Plan and execute A/B tests to enhance productivity, conversion rates, ROI, and sales growth.
• Support marketing operations in Marketo and Salesforce, managing lead lifecycle, scoring, nurturing, segmentation, and data cleansing.

Training and Content Support:

• Collaborate with the team to expand current marketing initiatives into digital channels.
• Ensure content is tailored to the customer journey and delivered at the right time.
• Establish analytics with sales to understand inbound marketing conversion and refine processes.
• Manage a content calendar for blogs, whitepapers, webinars, and more, in collaboration with experts and influencers.
• Generate new leads through calls-to-action, landing pages, and content offers.
• Optimize marketing channels and nurture leads via email, content, and social media.
• Set content goals and guidelines for online channels, ensuring content accuracy and brand consistency.
• Enhance customer experience through content and process improvements.

Stakeholder Management:

• Network with influencers and external experts.

Ideal Candidate Skills & Qualifications:

• Experience in digital marketing roles.
• Ability to create and analyze digital content across social media and online platforms.
• Interest or experience in the Agricultural, Farming, or Dairy sectors.
• Proficiency in META and Google Analytics.
• Valid UK driver's license.

How to Apply:

Please click on the 'Apply Now' button.

Keywords:

Dairy jobs, milking jobs, milk equipment jobs, milk machinery jobs, dairy equipment jobs, dairy machinery jobs, commercial jobs, product specialist jobs, sales manager jobs, commercial manager jobs, sales specialist jobs.

We thank all applicants. Only shortlisted candidates will be contacted. Your application will be handled confidentially, and personal data will not be shared without prior consent.