Digital Marketing Specialist

Foundry 42 Ltd. Uk; Manchester; On-site; GBP 32,000 - 52,000; Full time

Job summary

Cloud Imperium Games is seeking a Digital Marketing Specialist to own the CRM channel and assist across digital marketing for PC titles. You will work with the Senior Digital Marketing Manager to drive acquisition, engagement and retention, while helping shape campaigns across paid media and lifecycle activity.

You’ll deliver end-to-end CRM campaigns, craft copy for diverse audiences, and analyse performance with tools like Google Analytics and Tableau. Collaboration is essential.

Qualifications

• Proven CRM management experience in a fast-paced digital environment.
• 1–3 years of digital marketing experience with CRM and paid media exposure.
• Comfortable editing HTML and writing copy for multiple audiences.
• Experience with email marketing platforms (Klaviyo, Braze, Mailchimp) and analytics tools.
• Familiarity with SEO, A/B testing, and reporting across channels.

Responsibilities

• Own the end-to-end delivery of CRM email campaigns from brief through deployment and reporting.
• Confidently write and adapt copy for different audiences, channels and purposes.
• Plan and execute retention, re-engagement and monetisation campaigns across major updates and lifecycle activity.
• Support paid media campaigns across Meta, Google, TikTok, YouTube and Reddit, including asset briefing with the creative team.
• Track, analyse and report on CRM, paid media and player behaviour; translate data into recommendations.
• Collaborate with community and social teams to keep messaging aligned with player sentiment and trends.

Skills

CRM management

Digital marketing

HTML editing

Email marketing

Paid media

Analytics

SEO basics

A/B testing

Copywriting

Tools

Klaviyo

Braze

Mailchimp

Tableau

Google Analytics

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Job description

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the "Best Damn Space Sim Ever". We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.

About the Role

As a Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles.

About the Company

Founded in 2012, Cloud Imperium Games creates cutting-edge video games that defy expectations. We're currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.

What you'll do:

Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives

Confident writing and adapting copy for different audiences, channels and purposes

Plan and execute retention, re-engagement, and monetisation campaigns - spanning go-to-market launches, major updates, and ongoing player lifecycle activity

Support the Senior Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team

Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations

• Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space

What we're looking for:

Proven experience in a CRM management role, within a fast-paced digital environment.

1-3 years of experience in digital marketing,

Comfortable working with and making minor edits to HTML

Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)

Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)

Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau

Knowledge of basic SEO practices and tools

Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously

• Excellent written and verbal communication skills, with a collaborative approach to cross-functional working

Diversity Statement

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!