Digital Marketing Specialist

Deliveroo; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the food delivery sector is seeking a Digital Marketing Specialist to manage Paid Video and Social campaigns. The role involves analytical insights, stakeholder engagement, and campaign management in a hybrid work environment in London. Join a dynamic team focused on innovative digital strategies and employee welfare.

Benefits

Healthcare

Well-being support

Parental leave

Pensions

Generous annual leave

Qualifications

• Experience in media buying with YouTube, Smartly, Meta, or TikTok.
• Proven track record in launching consumer-facing campaigns.

Responsibilities

• Oversee campaign setups, budget management, and performance optimization.
• Report on performance weekly and conduct post-campaign analysis.
• Manage timelines and deliverables for campaigns.

Skills

Analytical

Communication

Collaboration

Tools

Data Analysis Tools

Media Buying Platforms

Job description

About The Team

This role sits within the Digital Marketing function of the UK&I Marketing team at Deliveroo. The team focuses on driving business growth and managing channel planning, strategy, and execution through Paid Video, Display & Social. As a channel specialist team, we collaborate closely with creative, data science, and marketing technology teams to deliver innovative digital campaigns. The role is based in London on a hybrid model, with at least 3 days in the office per week.

About The Role

We're looking for a Digital Marketing Specialist focused on end-to-end management of planning, activation, and reporting across Paid Video and Paid Social campaigns. The ideal candidate will be analytical and data-driven, providing evidence-based recommendations and insights. This role involves engaging with stakeholders across marketing, creative, tech, data science, and external agencies, reporting to the Senior Digital Marketing Manager.

What We’re Looking For

• You have a proactive attitude and enjoy working in a fast-paced environment, taking initiative to achieve outcomes.
• You’re analytical, proficient in data analysis tools and techniques to synthesize complex information into actionable insights.
• You’re a strong communicator, capable of managing stakeholder expectations and presenting to non-technical stakeholders.
• You’re collaborative, acting as a team player, role model for junior members, and working effectively with cross-functional teams on campaigns and projects.

What You'll Be Doing

• Platform Management: Oversee campaign and asset setups, budget management, tracking, pacing, and performance optimization across platforms including Meta, TikTok, Smartly, Pinterest, Snapchat, Reddit, Google Ads, and DV360.
• Planning & Forecasting: Support briefs across all verticals, produce media plans, contribute to responses, and forecast to targets.
• Reporting: Report on performance weekly and conduct post-campaign analysis to generate learnings and shape future strategies.
• Campaign Management: Manage timelines and deliverables, ensuring campaigns meet forecasted live dates and managing expectations.
• Industry Knowledge: Stay updated on industry trends and best practices to evolve digital marketing strategies.

Requirements

• Experience in media buying with YouTube, Smartly, Meta, or TikTok.
• Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand.
• Solid knowledge of the digital marketing ecosystem and channels.
• Basic problem-solving skills, structuring arguments, and finding solutions.
• Strong communication and stakeholder management skills.
• Basic quantitative analytical skills for reporting and testing.

Why Deliveroo

Our mission is to be the definitive food company, transforming how the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want. As a technology-driven company in a rapidly expanding industry, we are a small team making a large impact, valuing autonomy, ownership, and new ideas.

Workplace & Benefits

We prioritize employee welfare, offering benefits such as healthcare, well-being support, parental leave, pensions, and generous annual leave, including time off for charitable causes. Benefits vary by country—please ask your recruiter for details.

Diversity

At Deliveroo, we believe in a diverse workplace that reflects the world we live in. We welcome candidates regardless of gender, race, sexuality, religion, or personal preferences. We are committed to diversity, equity, and inclusion in our hiring process and will provide adjustments to support applicants' needs.