Digital Marketing Specialist

Deliveroo; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the food delivery sector is seeking a Digital Marketing Specialist to manage Paid Video and Social campaigns. The role emphasizes data-driven decision-making and stakeholder engagement within a collaborative team environment. This position offers a hybrid work model, allowing flexibility while ensuring team synergy. Ideal candidates will have a strong analytical background and experience in media buying across various platforms.

Benefits

Healthcare

Generous annual leave

Parental leave

Pensions

Qualifications

• Previous experience in media buying with Youtube, Smartly, Meta or Tiktok.
• Proven track record in launching consumer-facing campaigns.

Responsibilities

• Oversee campaign and asset setups, budget management, and performance checks.
• Conduct post campaign analysis to generate learnings and insights.

Skills

Analytical

Communication

Collaboration

Tools

Meta

Tiktok

Youtube

Smartly

Google Ads

Job description

About The Team

This role sits within the Digital Marketing function of the UK&I Marketing team here at Deliveroo. The team’s focus is driving business growth and managing best in class channel planning, strategy and execution through Paid Video, Display & Social. As a channel specialist team, we are a vibrant function, collaborating closely with creative, data science and marketing technology teams to deliver innovative digital campaigns. The role is based in London on a hybrid model, with at least 3 days a week in office per week.

About The Team

This role sits within the Digital Marketing function of the UK&I Marketing team here at Deliveroo. The team’s focus is driving business growth and managing best in class channel planning, strategy and execution through Paid Video, Display & Social. As a channel specialist team, we are a vibrant function, collaborating closely with creative, data science and marketing technology teams to deliver innovative digital campaigns. The role is based in London on a hybrid model, with at least 3 days a week in office per week.

About The Role

We're looking for a Digital Marketing Specialist focussed on the end-to-end management of planning, activation and reporting across Paid Video and Paid Social campaigns. The ideal candidate will be analytical and data driven in their approach to generate evidence based recommendations and insights. This role involves engaging with stakeholders across marketing, creative, tech, data science, and external agencies, and reports into the Senior Digital Marketing Manager.

What We’re Looking For

• You have a proactive attitude. You enjoy working in a fast-paced environment and take initiative to achieve outcomes.
• You’re analytical. You’re proficient in data analysis tools and techniques to synthesise complex information and turn these into actionable insights.
• You’re a strong communicator. You’ll be able to effectively manage stakeholder expectations and present information to non-technical stakeholders with ease.
• You’re collaborative, acting as a team player and role model for junior members of the team and working effectively with cross-functional teams on campaigns and projects.
  
  

What You'll Be Doing

• Platform Management - Oversee and engage in campaign and asset setups, budget management and tracking, pacing and performance checks and optimisations across platforms including Meta, Tiktok, Smartly, Pinterest, Snapchat, Reddit, Google Ads and DV360.
• Planning & Forecasting - Responding to and supporting briefs across all verticals, including responsibilities such as producing media plans, contributing to and presenting responses, and forecasting to targets.
• Reporting - Reporting on performance in weekly updates and conducting post campaign analysis to generate learnings and insights that shape future media strategy.
• Campaign Management - Oversee timelines and deliverables for campaigns, ensuring we track to meet forecasted live dates and managing expectations effectively.
• Industry - Stay up to date on industry trends and best practices to understand opportunities to further evolve our digital marketing strategy.
  
  

Requirements

• Previous experience in media buying with Youtube, Smartly, Meta or Tiktok.
• Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand.
• Solid knowledge of the digital marketing ecosystem and channels.
• Basic problem-solving skills, structuring arguments well and finding solutions.
• Strong communication and stakeholder management skills.
• Basic quantitative analytical skills utilised for reporting and to set up tests/experiments.
  
  

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Marketplace Platforms

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