Digital Marketing Specialist

Wheely Ltd.; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Specialist to enhance customer engagement and retention while driving growth in existing and new markets. In this role, you will launch targeted campaigns across various channels, working collaboratively with cross-functional teams to craft compelling messaging. With a focus on data-driven insights, your analytical skills will help refine strategies that resonate with users. This position offers a flexible work environment, competitive salary, and a range of attractive perks, making it an exciting opportunity for those passionate about digital marketing.

Benefits

Flexible working hours

Stock options

Private Medical Insurance

Life and critical illness insurance

Monthly credit for Wheely journeys

Cycle to work scheme

Relocation allowance

Qualifications

• At least 1 year of experience in digital marketing as a specialist.
• Proven expertise in CRM platforms or performance marketing.

Responsibilities

• Drive acquisition, retention, and engagement campaigns across multiple channels.
• Collaborate with teams to deliver user-focused messages.

Skills

Digital Marketing

CRM Platforms

Performance Marketing

Data Analysis

Written Communication

Job description

Wheely is not a traditional ride-hailing company. We are building a platform with user privacy at its core while successfully scaling a five-star service to millions of rides across multiple cities.

As a Digital Marketing Specialist at Wheely, you will drive initiatives across the entire customer journey, from awareness to retention, helping Wheely grow in existing markets and successfully enter new ones.

What you will be doing

• Support growth strategy by launching acquisition, retention and engagement campaigns across internal (CRM-based email, push notification, in-app) and external (Google, LinkedIn, Meta and X) channels.
• Work directly with Marketing managers, product managers, designers and copywriters to deliver compelling and focused on user experience messages.
• Use data-driven insights to refine audience targeting, messaging, and content strategy.
• Monitor and analyse key performance metrics.

Requirements

• At least 1 year of experience in digital marketing as Marketing or CRM specialist.
• Proven hands-on expertise in either CRM platforms or performance marketing instruments.
• Outstanding written communication, with a talent for crafting impactful customer-centric messaging and positioning statements.
• Highly analytical, with the ability to pull your own numbers and conduct your own analysis.

What we offer

Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.

• Competitive salary and equity package
• Private Medical Insurance
• Life and critical illness insurance
• Monthly credit for Wheely journeys
• Cycle to work scheme
• Relocation allowance (dependent on role level)
• This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.

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