Digital Marketing Specialist

JR United Kingdom; London; On-site; GBP 30,000 - 50,000; Part time

Job summary

An exciting beauty wellness startup is seeking a Paid Digital Marketing Specialist to lead their paid advertising strategy. This part-time hybrid role offers the chance to work three to four days a week, focusing on managing impactful campaigns across Meta and Google Ads. You will collaborate with creative teams to develop engaging ad assets while analyzing performance metrics to optimize ROI. If you have a passion for digital marketing and experience in high-growth environments, this is a fantastic opportunity to make a significant impact in a dynamic industry.

Qualifications

• Proven experience managing paid campaigns for high-growth small businesses.
• Strong analytical skills with a track record of delivering positive ROI/ROAS.

Responsibilities

• Overseeing Meta and Google Ads campaigns from start to finish.
• Tracking and optimizing ROI/ROAS using Shopify Marketing Analytics.

Skills

Google Ads

Meta Ad Manager

Data Analysis

Campaign Management

Problem Solving

Communication Skills

Tools

Shopify Marketing Analytics

Job description

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Are you a data-driven digital marketer with expertise in Meta (Instagram) and Google Ads? We're working with an exciting and fast-growing beauty wellness startup, and we're looking for a Paid Digital Marketing Specialist to take charge of their paid advertising strategy.

This is a part-time hybrid role (three to four days per week) for an initial period of six months.

Responsibilities:

• Campaign Management: Overseeing Meta (Instagram) and Google Ads campaigns from start to finish.
• Data & Performance Analysis: Tracking and optimizing ROI/ROAS using Shopify Marketing Analytics.
• Ad Asset Management: Collaborating with an in-house designer to create impactful ad creatives.
• Strategy & Innovation: Staying ahead of industry trends, AI advancements, and best practices in paid marketing.
• Testing & Optimization: Constantly refining audiences, placements, and creatives to maximize results.

You:

• Proven experience managing paid campaigns for high-growth small businesses
• Expertise in Google Ads and Meta Ad Manager
• Strong analytical skills with a track record of delivering positive ROI/ROAS
• Experience with a variety of ad formats (UGC videos, carousel ads, etc.)
• Excellent problem-solving and communication skills
• A digital marketing background in beauty, wellness, fashion, luxury or a fast growing consumer start up

Please note that this opportunity requires an immediate starter.