Digital Marketing Specialist

KW Publishers Pvt Ltd; Cardiff; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Marketing Specialist to lead innovative digital campaigns. In this role, you'll harness your creativity to manage social media strategies and optimize paid media efforts. Your insights will drive brand perception and contribute to the overall marketing strategy, ensuring measurable results. With a focus on collaboration and creativity, this position offers an exciting opportunity to grow within a supportive environment. If you're passionate about digital marketing and eager to make an impact, this role could be your next big step in your career.

Benefits

25 days annual leave + bank holidays

Christmas & New Year shutdown

Pension Scheme

Life Assurance Cover

Specsavers Scheme

NUS Discount Card eligibility

Electric Vehicle Salary Sacrifice Scheme

£500 employee referral bonus

Enhanced sick pay & maternity vouchers

Employee well-being and assistance programme

Qualifications

• 2+ years of experience in digital marketing, PPC, or social media marketing.
• Strong understanding of SEO and website optimisation.

Responsibilities

• Develop and manage social media strategies across platforms.
• Manage and optimise paid media campaigns across multiple platforms.

Skills

Digital Marketing

PPC Management

Social Media Marketing

SEO

Google Ads

Google Analytics

Content Creation

Time Management

Communication Skills

Education

Degree in Business

Degree in Marketing

Degree in Communications

Tools

Google Ads

Meta Ads

HubSpot

Job description

Title

Digital Marketing Specialist

Salary

up to £35,000

Location

Cardiff/ Remote

About Us

With over 25 years of experience, t2 group is the UK's largest specialist provider of Apprenticeships to the Health and Social Care Sector. We partner with thousands of employers across the country, offering both job security and excellent opportunities for career progression.

Job Description

We are seeking a dynamic and creative Digital Marketing Specialist to join our in-house marketing team and take the lead on digital campaigns across paid media, social platforms, and content channels. In this role, you will work closely with and report directly to the Head of Marketing & Communications, ensuring all campaigns align with the company's brand vision and objectives.

Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.

Key Responsibilities

Social media & content strategy

• Develop and manage social media strategies across platforms (Instagram, Facebook, YouTube, Snapchat, TikTok)
• Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis
• Plan and schedule multimedia content aligned with brand identity and objectives
• Collaborate with designers to optimise the creative customer journey
• Stay ahead of platform updates, emerging trends, and user behaviours

Paid media management

• Manage and optimise paid media campaigns across multiple platforms, including Google Search, Meta, TikTok, Snapchat, and others.
• Conduct audience & keyword research, advise on creative requirements, create search ad copy, and drive landing page optimisation to maximise campaign performance and search quality score.
• Monitor campaign performance, implement A/B testing and other optimisation techniques, analyse data, and identify opportunities for optimisation and improvement, including ad copy, bidding strategies, and targeting.

Performance & analytics

• Monitor and report on performance weekly and monthly
• Use analytics to extract insights and optimise marketing strategies
• Stay informed on algorithm changes, industry benchmarks, and emerging best practices

Experience

• 2+ years of experience in digital marketing, PPC, or social media marketing
• Hands-on experience with Google Ads, Meta Ads, and others
• Strong understanding of SEO and website optimisation
• Proven success delivering high-ROI cross-channel campaigns
• Proficiency in Google Analytics and reporting tools
• Experience using HubSpot
• Able to interpret and act on performance data
• Strong knowledge of organic and paid social media growth strategies
• Used to working in a fast-paced environment with excellent time management skills and adaptability
• Sound communication and presentation skills with high attention to detail

Core Skills

• Degree in Business, Marketing, Communications, or related field (preferred but not essential)
• Genuine passion for Digital Performance Marketing and career growth
• Strong understanding of digital marketing principles and content creation tools
• Excellent written and verbal communication skills
• Strong organisational skills and attention to detail
• Self-starter with the ability to work independently and in a team

If successful, you will be asked to present examples of how you've used your skills to grow a brand or increase lead generation for previous employers.

Benefits

• 25 days annual leave + bank holidays (increasing with service)
• Christmas & New Year shutdown
• Pension Scheme
• Life Assurance Cover
• Specsavers Scheme
• NUS Discount Card eligibility
• Electric Vehicle Salary Sacrifice Scheme
• £500 employee referral bonus
• Enhanced sick pay & maternity vouchers
• Employee well-being and assistance programme

Office Hours: Monday - Thursday 8:45am - 4:45pm, Friday 8:45am - 3:30pm