Overview
Location: Ashford, Kent (Office-based)
Salary: £38,000 - £40,000 + Bonus + Benefits
Hours: Full-time | Permanent
Diamond Search Recruitment are delighted to be representing our client — an innovative and sustainable organisation known for working to exceptionally high standards. Based in luxury offices in the heart of Ashford town, this is an exciting opportunity to join a forward-thinking business as their Digital Marketing Specialist, reporting directly to the Marketing Director.
Responsibilities
- Website Management & Optimisation
- Manage the day-to-day operation of the company website, ensuring content is fresh, relevant, and engaging.
- Implement SEO best practices to improve organic rankings and site visibility.
- Analyse website performance data to identify and action areas for improvement.
- Collaborate with content and design teams to maintain brand consistency and a premium user experience.
- Email Marketing Campaigns
- Design and deliver targeted email campaigns with audience segmentation.
- Track and analyse campaign metrics, continuously optimising for engagement and conversions.
- Run A/B tests on subject lines, content, and calls to action.
- Social Media Content
- Create and curate platform-specific content to grow brand awareness and engagement.
- Manage community interactions, responding to comments and queries.
- Monitor social trends and apply learnings to improve strategy.
- Digital Advertising
- Oversee paid ad campaigns across Google, social, and other relevant channels.
- Use performance analytics to refine targeting and ad creatives.
- Ensure all campaigns are aligned with brand messaging and goals.
- Lead Generation & HubSpot Management
- Lead the implementation and optimisation of HubSpot for CRM, email marketing, and lead generation.
- Monitor and improve conversion rates through data analysis and strategic adjustments.
- Content Optimisation & Digital Platforms
- Ensure all digital content is mobile-optimised and digitally accessible.
- Recommend repurposing strategies to expand content reach and impact.
- Product Library & E-Commerce Platform
- Collaborate with European teams to market and update product listings.
- Promote our client's e-commerce platform to drive traffic and increase sales.
- Digital Marketing Projects & Strategy
- Manage diverse digital initiatives from integrations to digital partnerships.
- Stay ahead of digital marketing trends, recommending new tools and platforms.
- Lead internal workshops to promote the adoption of digital platforms.
- Digital Outreach & Online Presence
- Refine and review online engagement strategies to maintain a strong digital presence.
- Build relationships with online communities and influencers to amplify brand reach.
Qualifications & Skills
- Bachelor's degree in Digital Marketing, Communications, or a related field.
- Proven experience in digital marketing with a strong focus on website management, SEO, email marketing, and digital advertising.
- Proficient in HubSpot and a wide range of digital marketing tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication skills and a collaborative approach to working across departments.
Benefits
- £38,000 - £40,000 salary depending on experience
- Performance-based bonus
- Free Parking
- Private Medical Cover
- Stunning, luxury offices in the centre of Ashford
- Work with a sustainable, values-led business
- Career progression and personal development opportunities
- Collaborative, modern working environment
If you're a results-driven digital marketing professional looking to lead strategy and make a meaningful impact, we'd love to hear from you!
Diamond Search Recruitment is acting as an Employment Agency regarding this vacancy