Digital Marketing Manger

ARO Technology; Ewloe; Hybrid; GBP 35,000 - 41,000; Full time

Job summary

A leading company in the IT and Technology sector is seeking a Digital Marketing Manager to develop content strategies, support sales teams, and lead a digital marketing assistant. The role involves collaboration with various teams to enhance product visibility and engagement through effective marketing initiatives. The position is hybrid, requiring onsite presence three days a week in Ewloe, and offers a competitive salary and benefits.

Benefits

Flexible Working

Pension Schemes

Private Medical Insurance

Life Assurance

Generous Holiday Allowances

Birthday Leave

Health and Wellbeing Schemes

Employee Assistance

Training Opportunities

Qualifications

• 3-5 years in B2B marketing, preferably in IT and Technology sectors.
• Relevant marketing qualifications and copywriting experience.

Responsibilities

• Develop content marketing strategy based on market insights.
• Create engaging sales materials and maintain key content areas.
• Lead and develop the Digital Marketing Assistant.

Skills

B2B Marketing

Copywriting

Leadership

SEO

PPC

Email Marketing

Effective Communication

Education

Bachelor's Degree in Marketing

Tools

Google Analytics

SEMRush

PowerPoint

WordPress

Adobe Creative Suite

Job description

Job Title:

Digital Marketing Manager

Location:

Ewloe - Hybrid

Salary:

£35,000

Contract type:

Permanent

About The Role

This role involves collaborating with the Product Team and suppliers to craft compelling narratives for new products, developing a content strategy based on deep market insights, supporting sales teams with engaging materials, maintaining key content areas, and leading a Digital Marketing Assistant to encourage professional growth and teamwork.

The objectives of the role will include:

1. Content Marketing Strategy: Develop a deep understanding of target markets, buyer personas, and customer journeys to effectively position our products
2. Propositions: Work with the Product Team and suppliers to create compelling propositions and stories for new products and features
3. Sales Enablement: Create engaging sales materials, case studies, pitch decks, and training resources to support sales teams
4. Content Maintenance: Maintain key content areas, including the website, social media, and product literature

Note: This is a hybrid role requiring onsite presence 3 days a week in Ewloe.

What You'll Do

Tasks:

• Assist the Head of Marketing Operations in managing content platforms, including the CMS and Content Planner Tool, and implementing the content strategy across all online channels
• Utilize tools like Google Analytics and SEMRush to inform decisions about website content, CRO, and overall content strategy
• Collaborate with Product Owners and Marketing Managers to ensure product and service content is relevant and promotes benefits
• Oversee website content and work with SEO agencies to optimize copy and technical aspects for increased organic traffic
• Lead content initiatives across the business and support content planning and execution
• Plan, research, create, proofread, publish, and measure content performance aligned with target markets and business goals
• Manage the content team's schedule, including project timelines and deliverables
• Use data to drive engagement and conversions
• Lead and develop the Digital Marketing Assistant

Requirements

What we are looking for?

Essential

• 3-5 years in B2B marketing, preferably in IT and Technology sectors
• Relevant marketing qualifications
• Copywriting experience
• Positive attitude and ability to meet tight deadlines
• Leadership skills for guiding the digital content team
• Experience in digital publishing, creating, editing, and publishing content
• Knowledge of PowerPoint, WordPress, and Avada is advantageous
• Team player with independent working ability
• Effective cross-departmental communication
• Ability to analyze campaign performance and report success

Desirable

• Experience in B2B digital marketing roles
• Bachelor's degree in marketing or related fields
• Skills in SEO, PPC, and email marketing
• Experience with Microsoft Dynamics and Adobe Creative Suite

Benefits

About Us: ARO has 25 years' experience in Collaboration, Connectivity, Cloud, Infrastructure, and Cyber Security services, with a UK-wide presence. We focus on strong communication, a positive workplace culture, and employee wellbeing.

Why Work for ARO? We offer flexible working, pension schemes, private medical insurance, life assurance, generous holiday allowances, birthday leave, health and wellbeing schemes, shares after 12 months, employee assistance, and training opportunities. Join us if you meet even 80% of these criteria!