Digital Marketing Manger

TN United Kingdom; Ewloe; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the UK is seeking a Digital Marketing Specialist to develop compelling content strategies and support sales teams. The role involves overseeing content across platforms, leading a team, and ensuring effective communication. This hybrid position requires 3 days onsite in Ewloe.

Benefits

Company Pension Scheme and matching contributions

Private Medical insurance

Life assurance

Health Club and Wellbeing Scheme

ARO Shares after 12 months employment

Employee Assistance Programme

Technical Training Academy and E-learning

Your Birthday off!

Qualifications

• 3 to 5 years B2B marketing experience, preferably in IT.
• Marketing-specific qualifications required.
• Experience in SEO, PPC, and email marketing.

Responsibilities

• Develop content marketing strategy and sales materials.
• Oversee website content and collaborate with SEO agency.
• Lead and develop the Digital Marketing Assistant.

Skills

Leadership

Copywriting

Communication

Analytical Skills

Education

Bachelor’s degree in marketing

Tools

PowerPoint

WordPress

Adobe Creative Suite

Job description

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This role involves collaborating with the Product Team and suppliers to craft compelling narratives for new products, developing a content strategy based on deep market insights, supporting sales teams with engaging materials, maintaining key content areas, and leading a Digital Marketing Assistant to encourage professional growth and teamwork.

The objectives of the role will include:

1. Content Marketing Strategy: Develop a deep understanding of target markets, buyer personas, and customer journeys to effectively position our products.
2. Propositions: Work with the Product Team and suppliers to create compelling propositions and stories for new products and features.
3. Sales Enablement: Create engaging sales materials, case studies, pitch decks, and training resources to support sales teams.
4. Content Maintenance: Maintain key content areas, including the website, social media, and product literature.

Note: This is a Hybrid role with onsite requirement 3 days a week. You must be able to commute to the office in Ewloe.

What you’ll do

Tasks:

1. Assist the Head of Marketing Operations in governing content platforms, including the CMS and Content Planner Tool, implementing the content strategy across all online channels.
2. Utilise in-depth knowledge gained through research, analysis, and tools like Google Analytics and SEMrush to inform decisions about website content, CRO, and overall content strategy.
3. Liaise with Product Owners and Marketing Managers to ensure product and service content is relevant, accurate, and effectively promotes benefits.
4. Oversee and maintain website content, collaborate with the SEO agency and the marketing management team to deliver best practice copy, technical and on-page optimisation with a focus on increasing organic traffic.
5. Be an ambassador for web content marketing, proactively leading content initiatives across the business. Support the planning and execution of the content plan.
6. Plan, research, create, proofread, publish, and measure the performance of content, producing high-quality, compelling content aligned with target markets and business goals.
7. Own, update, and maintain the content team's work schedule, including project time frames and delivery dates.
8. Provide and use qualitative and quantitative data to drive engagement and web conversions.
9. Lead and develop the Digital Marketing Assistant.

Requirements

What we are looking for?

1. At least 3 to 5 years B2B marketing, preferably in IT and Technology sectors.
2. Marketing-specific qualifications.
3. Copywriting experience.
4. Positive, can-do attitude with the ability to deliver to tight time frames.
5. Leadership skills to guide the digital content team and meet all deadlines.
6. Experience in digital publishing, creating, editing, and publishing content is advantageous.
7. Experience with PowerPoint, WordPress, and Avada is advantageous.
8. Ability to work independently and as part of a team.
9. Effective communication across departments and stakeholders.
10. Ability to analyse campaign performance and report on successes.
11. Previous experience in a B2B digital marketing role.
12. Bachelor’s degree in marketing, advertising, or similar.
13. Experience in SEO, PPC, and email marketing.
14. Knowledge of Microsoft Dynamics.
15. Knowledge of Adobe Creative Suite.

Who are we?

ARO has 25 years’ experience in Collaboration, Connectivity, Cloud and Infrastructure, Cyber Security services both in the UK and internationally, with a nationwide presence.

Our mission is to deliver a seamless technology experience to all end users. We focus on strong communication, a culture of fun, trust, and collaboration. We have a modern workplace environment filled with engaged, energetic, positive, and curious people whose productivity, resilience, and wellbeing enable them to thrive.

In 2021, we received the People Insight’s Outstanding Workplace Award, recognizing organizations that build positive workplace cultures and act on employee feedback.

Why Work for ARO?

We are committed to creating an excellent employee experience, with benefits including:

• Company Pension Scheme and matching contributions
• Company Perks portal
• Private Medical insurance
• Life assurance
• Your Birthday off!
• Health Club and Wellbeing Scheme
• ARO Shares after 12 months employment
• Employee Assistance Programme
• Technical Training Academy and E-learning

If even 80% of this matches your experience and attributes, we would be delighted to hear from you.