Digital Marketing Manager, Wolverhampton

Marston's PLC; Wolverhampton; On-site; GBP 33,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to enhance customer engagement and optimize e-commerce strategies. This role involves developing innovative approaches to drive bookings and improve website performance. You will collaborate with various teams to implement effective campaigns and ensure a seamless digital experience for customers. The company values personality and passion, offering a supportive environment where your contributions can make a significant impact. Join a team that celebrates individuality and strives for excellence in all aspects of digital marketing.

Benefits

Apprenticeship programmes

Enhanced Maternity & Paternity Leave

30% off in Marston’s pubs

20% off accommodation

Discounts on high street and online retailers

Share save incentive scheme

Employee assistance programme

Qualifications

• Experience in digital marketing with a focus on customer engagement.
• Strong analytical skills to improve digital strategies.

Responsibilities

• Develop and implement customer engagement strategies.
• Optimize website performance and analyze customer behavior.

Skills

Conversion Rate Optimisation (CRO)

Search Engine Optimisation (SEO)

Content Management Systems (CMS)

Effective Communication Skills

Data Analysis

Multitasking

Job description

Digital Marketing Manager - Engagement — 12 month FTC up to £33,000 per annum

We’re looking for a Digital Marketing Manager - Engagement to join the Digital Marketing team on a 12-month fixed-term contract. The team is responsible for driving new and existing customers into our Pubs and Hotels through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers, which in turn drives visits and increased spend.

The Digital Marketing Manager - Engagement will cover the following key areas:

• Develop and implement customer engagement and e-commerce optimisation strategies to increase bookings and covers from our digital estate
• Devise and implement a digital testing framework to deliver rapid, actionable results
• Optimize website performance, including speed, usability, and conversion rates
• Analyse data, customer behaviour, and feedback to identify areas for improvement
• Collaborate with wider digital and commercial teams to implement campaign activity for our pubs
• Support the digital and commercial teams on the digital execution of our exciting new pub formats
• Monitor and report on key data points to ensure results are delivered in a timely manner
• Stay updated with industry trends and best practices to continuously improve our digital strategies
• Work closely with the IT team to ensure website functionality and security

Skills & qualities for the role:

• Working knowledge of conversion rate optimisation (CRO) strategies and associated technology
• Understanding of search engine optimisation (SEO), paid media channels, and analytics
• Experience with content management systems (CMS) within an e-commerce environment
• Highly organised with the ability to multitask
• Effective communication skills and the ability to build relationships with internal and external stakeholders
• Excellent written and verbal communication skills
• Guest obsession with a passion for delivering a great Guest Experience

What you get from us: At Marston’s, we put our people first, offering benefits such as:

• Apprenticeship programmes—training & development at any career stage
• Enhanced Maternity & Paternity Leave (subject to 26 weeks' service and 15 weeks prior to EWC)
• 30% off in Marston’s pubs and 20% off accommodation through our privilege card
• Marston’s Cheers Platform (discounts on high street and online retailers)
• Share save incentive scheme
• Employee assistance programme—including wellbeing support, a confidential helpline, up to 6 counselling sessions, and more online services

Come as you are. Personality and passion are crucial. No judgment on your background or story—just the right attitude and ambition. We’ll accept you and celebrate you for being you.

We look forward to what we can achieve together. #MarstonsWherePeopleMakePubs