Digital Marketing Manager - EMEA & APAC

Illumio; United Kingdom; On-site; GBP 70,000 - 110,000; Full time

Job summary

Illumio is hiring a Digital Marketing Manager to own paid digital performance across EMEA and APAC, running the channels that drive pipeline in these regions while making sure our campaigns actually land with local audiences, not just translated ones.

You'll report into our global campaigns team based in the U.S., acting as the regional expert who knows what works in these markets, while keeping campaigns aligned with global strategy and brand. Based in EMEA or APAC, fully remote.

Qualifications

• 4+ years running paid digital campaigns in a B2B SaaS environment.
• Experience marketing across multiple EMEA and/or APAC markets with localization understood beyond translation.
• Track record of aligning digital programs with regional events and campaigns.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, programmatic, and Reddit for EMEA and APAC.
• Manage regional budgets and pacing, and report on performance against pipeline and revenue targets.
• Collaborate with field marketing to align digital programs with regional events and campaigns.
• Ensure compliance with data privacy and residency requirements in respective regions.

Skills

Paid campaigns

B2B SaaS

Localization

Budget management

Analytics

Written comms

Tools

Google Ads

LinkedIn Ads

Programmatic

Reddit

Job description

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.
Recognized as a Leader in the Forrester Wave for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Remote in EMEA/APJ

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

We're hiring a Digital Marketing Manager to own paid digital performance across EMEA and APAC, running the channels that drive pipeline in these regions while making sure our campaigns actually land with local audiences, not just translated ones.

You'll report into our global campaigns team based in the U.S., acting as the regional expert who knows what works (and what doesn't) in these markets, while keeping campaigns aligned with global strategy and brand.

Your Impact:

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, programmatic, and Reddit for EMEA and APAC audiences

• Manage regional budgets and pacing, and report on performance against pipeline and revenue targets

• Serve as the point person for localization, briefing translators and agencies, reviewing localized landing pages and campaign assets for accuracy and cultural fit, and flagging where a literal translation won't land the way the message needs to

• Integrate closely with field marketing leaders across EMEA and APAC, aligning digital campaigns with regional events, account-based programs, and pipeline priorities

• Partner with regional sales teams to make sure campaigns reflect local buying behavior, competitive landscape, and compliance needs, such as GDPR in EMEA and data residency requirements across APAC markets

• Ensure regional campaign and customer data is stored and processed in accordance with local data residency requirements, working with IT and legal as needed

• Bring market intelligence back to the global team, including what's resonating regionally, where global assets need adaptation, and where regional nuance should shape global strategy

• Test and iterate on channel mix, targeting, and creative by market rather than applying a one size fits all playbook

Your Toolkit:

• 4+ years running paid digital campaigns (Google, LinkedIn, programmatic; Reddit experience a plus) in a B2B SaaS environment

• Experience marketing across multiple EMEA and/or APAC markets, with a clear understanding that localization means more than translation

• Track record of working closely with field marketing to align digital programs with regional events and campaigns

• Familiarity with regional data privacy and residency requirements (GDPR and equivalents)

• Comfortable working async with a team based in a different time zones, and a strong written communicator who can bring the U.S. team up to speed without a meeting for everything

• Analytical enough to defend your budget allocation with data, not instinct

• Based in EMEA or APAC, fully remote

Our Commitment

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.