Digital Marketing Manager - 12FTC

Forward Role Recruitment; Chester; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Forward Role Recruitment is seeking a Digital Marketing Manager to own content strategy, SEO, GEO/AEO, ASO input and CRO support across web and app. The role is hybrid across Chester, Crewe and Wrexham with a 12-month fixed-term contract to cover maternity leave.

You will manage agencies and in-house content, collaborate with Product and Paid teams, and drive performance metrics such as CAC, CVR and LTV while using AI tools to improve workflows.

Qualifications

• Experience: 5+ years in a performance-led marketing environment.
• Digital acquisition: Strong understanding of how digital acquisition works end to end.
• Stakeholder management: Proven experience managing agencies and cross-functional stakeholders.
• Commercial mindset: Strong organisational capability with a genuinely commercial outlook.
• Metrics: Comfortable working with performance metrics such as CAC, CVR and LTV.
• Multi-tasking: Confident coordinating multiple workstreams at the same time.
• Hands-on attitude: Happy rolling up your sleeves and getting into the detail.
• CMS: Experience using CMS platforms.
• Desirable: Experience with app marketing or dual web/app journeys, and experience building reports.

Responsibilities

• Own content strategy and production across web, blog and organic channels.
• Lead SEO strategy including on-page, technical and off-page activities.
• Support ASO activities to improve app visibility and installs.
• Manage external agencies and in-house content resources to stay on brief.
• Provide content direction to paid marketing to align with organic and brand strategy.
• Collaborate with Product team to identify CRO opportunities across web and app.
• Oversee affiliate programme in line with commercial goals.
• Use AI tools to improve efficiency across content, SEO and CRO workflows.

Skills

Performance marketing

Digital acquisition

Stakeholder management

Commercial mindset

Performance metrics

Multi-tasking

Hands-on attitude

App marketing awareness

Tools

CMS platforms

Job description

Digital Marketing Manager
Location: Chester / Crewe / Wrexham (Hybrid, 2 days a week in office)
Salary: £50,000 - £60,000
12 Month FTC (Maternity Cover)

A well-established business in the North West is looking for a Digital Marketing Manager to join on a 12 month fixed-term contract, covering maternity leave. This is a genuinely broad role, giving you ownership of content, SEO, GEO/AEO awareness, ASO input and CRO support, right across web and app.

You’ll pick up the reins from day one, working closely with the outgoing manager to get a full handover of live projects, partner relationships and reporting, and you’ll keep things moving smoothly with clear documentation throughout your time in the role.

What You’ll Be Doing

• Content: Plan, produce and manage content across web, blog and organic channels, in line with brand and SEO strategy.
• SEO, GEO & AEO: Own the SEO strategy across on-page, technical and off-page activity, while keeping an eye on emerging GEO and AEO developments as search behaviour evolves.
• ASO: Support App Store Optimisation activity to improve app visibility, ranking and installs, working alongside an agency partner.
• Agencies & in-house content: Manage external agencies and in-house content resource, making sure output stays on‑brief and on plan.
• Paid: Provide content direction and input to the paid marketing function, keeping it consistent with organic and brand strategy.
• CRO: Work with the Product team to identify and support conversion rate optimisation opportunities across web and app.
• Affiliates: Manage the agency running the affiliate programme in line with commercial goals.
• AI-supported ways of working: Use AI tools to improve efficiency across content, SEO and CRO workflows.

What We’re Looking For

• Experience: 5+ years in a performance‑led marketing environment.
• Digital acquisition: Strong understanding of how digital acquisition works end to end.
• Stakeholder management: Proven experience managing agencies and cross‑functional stakeholders.
• Commercial mindset: Strong organisational capability with a genuinely commercial outlook.
• Metrics: Comfortable working with performance metrics such as CAC, CVR and LTV.
• Multi‑tasking: Confident coordinating multiple workstreams at the same time.
• Hands‑on attitude: Happy rolling up your sleeves and getting into the detail.
• CMS: Experience using CMS platforms.
• Desirable: Experience with app marketing or dual web/app journeys, and experience building reports.

Why Apply

This is a great opportunity to step into a varied, senior digital marketing role with real autonomy, on a contract that offers strong earning potential and hybrid flexibility across the Chester, Crewe and Wrexham area.