Digital Marketing Manager - 12 Month FTC

Barclay Meade; Chertsey; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading global brand seeks a forward-thinking Digital Marketing Manager to drive GTM strategy across chat and live commerce channels in Europe. This role combines creativity and analytical skills to enhance customer engagement through innovative digital platforms. Join a dynamic team that values a customer-centric approach and provides opportunities for career growth.

Benefits

Competitive benefits

Career growth opportunities

Impactful role in digital commerce

Qualifications

• Experience in digital marketing, eCommerce, or conversational commerce.
• Data-led mindset with strong analytical and reporting skills.
• Creative storyteller with the ability to craft impactful chat and live commerce content.

Responsibilities

• Develop and execute chat and live commerce GTM strategies across 16 European subsidiaries.
• Drive sales and customer engagement through personalized chat messaging.
• Analyze performance metrics, extract insights, and optimize campaigns.

Skills

Digital marketing

eCommerce

Analytical skills

Content creation

Communication

Tools

Sprinklr

LivePerson

Intercom

Job description

We are looking for a forward-thinking Digital Marketing Manager to drive the go-to-market (GTM) strategy across chat and live commerce channels for our flagship product launches in Europe. You will lead the planning, execution, and optimization of campaigns that maximize customer engagement and sales across Mobile, Digital Appliances, and Visual Display product lines.

This pivotal role sits at the heart of our digital transformation, blending creativity, data-driven decision-making, and operational excellence to shape meaningful customer interactions via web chat, social, and live streaming platforms.

Key Responsibilities:

• Develop and execute chat and live commerce GTM strategies across 16 European subsidiaries.

• Drive sales and customer engagement through personalized, proactive chat messaging and event-led live commerce activations.

• Lead a team of merchandisers, managing campaign toolkits, messaging frameworks, and content calendars.

• Collaborate cross-functionally with Product, CRM, Reporting, and Global teams to align local execution with global strategies.

• Analyze performance metrics, extract insights, and optimize campaigns to improve conversion, average order value (AOV), and customer satisfaction.

• Own live commerce pilots - from content development to post-event analysis - creating a scalable playbook for future market rollouts.

About You:

• Experience in digital marketing, eCommerce, or conversational commerce.

• Data-led mindset with strong analytical and reporting skills.

• Creative storyteller with the ability to craft impactful chat and live commerce content.

• Confident communicator with the gravitas to influence regional stakeholders and agencies.

• Passionate about customer-centric digital experiences and emerging commerce trends.

Desirable:

• Knowledge of chat platforms such as Sprinklr, LivePerson, or Intercom.

• Familiarity with live commerce concepts and execution.

• European marketing experience or working with local markets.

Why Join Us?
Join a high-energy, innovative team shaping the future of digital commerce. Enjoy competitive benefits, career growth opportunities, and the chance to make a real impact across a leading global brand's flagship product lines.