Digital Marketing Manager

SF Partners; West Midlands; Hybrid; GBP 59,000 - 72,000; Full time

Job summary

SF Partners are partnered with a Solihull-based business seeking a Digital Marketing Manager for a 6-month fixed-term contract. The role is hybrid, with 2 days in the office, and an FTE salary of £65,000.

You will develop and implement digital marketing strategies, manage paid media campaigns with agencies, and drive SEO initiatives to boost direct-to-consumer propositions. Collaboration with internal and external teams is essential.

Qualifications

• Strong education in Marketing, Digital or related field or 3+ years of practice.
• Experience growing, optimising and improving paid media performance.
• Experience with SEO strategy and content optimization.

Responsibilities

• Develop and implement digital marketing strategies for direct-to-consumer propositions.
• Deliver and optimise media campaigns across paid and organic channels with data-driven insights.
• Manage paid media campaigns with agencies and evaluate effectiveness using KPIs.
• Develop and implement comprehensive SEO strategies including keyword research and link-building.
• Create and deliver assets for campaigns in collaboration with internal/external teams.

Skills

Paid media

SEO strategy

Digital marketing

Agency collaboration

Education

Marketing degree or equivalent

Tools

GA4

GTM

AdWords

Job description

SF Partners are working with a business based in Solihull who are looking for a Digital Marketing Manager to join the team on a 6 month fixed term contract. Hybrid - 2 days in the office. £65,000 FTE.

What you\'ll be doing

• To support the growth of the direct-to-consumer propositions for the business via the development and implementation of digital marketing strategies.


• The role's key purpose is to deliver and optimise media campaigns across paid and organic search, social, display and other channels with impactful creatives and insight led approach to drive strong commercial performance.


• With our media agency the role will be managing paid media campaigns and evaluate their effectiveness based on KPIs to ensure strong continual performance and optimisation


• Developing and implement comprehensive SEO strategies, including keyword research, technical audits, content optimisation, and link-building is a key part of the role


• Creatively the role will manage the creation and delivery of assets for all campaigns working with relevant internal and external teams to ensure they work hard and are on brand.

What you\'ll bring to the team

• Strong education background in or at least 3 years plus practice in Marketing, Digital or related field


• Strong digital marketing experience across paid, social, SEO including significant experience of growing, optimising and improving paid media performance. Highly detail-oriented with excellent organisational skills


• Day to day experience of running paid media, SEO (content and technical) strategies.


• Relevant experience of working with agencies across digital marketing.


• Digital technology experience across GA4, GTM, Adwords and other relevant tools