Digital Marketing Manager

Arch Law Limited; United Kingdom; A distancia; GBP 55.000 - 75.000; Jornada completa

Descripción de la vacante

arch.law is seeking a commercially minded Digital Marketing Manager to own our digital presence, strengthen audience engagement and drive growth across client and member acquisition activities.

The role requires strategic thinking, creativity and data-driven decision making to optimise performance across website, search, social media, email and emerging channels.

Formación

• 5+ years in digital marketing, content or growth roles.
• Strong copywriting and content creation skills.
• Experience planning and executing digital marketing campaigns.
• Solid understanding of content strategy, social media and email marketing.
• Proficient with analytics tools to optimise performance.
• Ability to translate data into practical actions.
• Excellent stakeholder management and communication.
• Commercial mindset focused on growth and outcomes.
• Experience in professional services, legal, financial or consulting sectors.
• Experience managing websites and CMS platforms.
• Knowledge of SEO and AI-powered search optimisation.
• Familiarity with CRM and marketing automation tools.
• Familiarity with AI-powered marketing tools.

Responsabilidades

• Own and implement arch.law's digital marketing strategy across channels.
• Create content for client and member audiences and manage content calendars.
• Lead integrated marketing campaigns for client acquisition, recruitment and brand positioning.
• Monitor market trends and identify growth opportunities.
• Collaborate with leaders to develop thought leadership, case studies and commentary.
• Oversee website structure, UX and SEO to drive organic growth.
• Coordinate campaigns across digital channels and measure performance.
• Produce analytics and reporting to inform leadership and strategy.
• Engage with Members and external partners to maximise reach.

Conocimientos

Digital marketing

Content creation

Campaign management

Analytics & reporting

SEO & AI optimization

CRM & marketing automation

Stakeholder management

Content strategy

Social media

Copywriting

Professional services

CMS platforms

Herramientas

CMS platforms

Marketing automation tools

Analytics tools

CRM platforms

Descripción del empleo

arch.law is a legal business built around exceptional lawyers who want the freedom to grow their business with the support, infrastructure and community of a modern legal business.

We support businesses and individuals through a national and international network of specialist lawyers and professionals, combining legal expertise with innovative technology, operational excellence and collaborative working.

As we continue to grow, we are looking for a commercially minded Digital Marketing Manager to own our digital presence, strengthen audience engagement and drive measurable growth across our client and member acquisition activities.

Role Purpose

The Digital Marketing Manager will own arch.law’s digital marketing strategy and execution across website, search, social media, email and emerging digital channels.

This role is responsible for growing the visibility, reach and engagement of the arch.law brand, developing compelling content for both external and internal audiences, and identifying opportunities to generate qualified client enquiries and attract high-quality professionals to the business.

The successful candidate will combine strategic thinking, creativity and data-driven decision making to create impactful campaigns, optimise digital performance and ensure our channels consistently deliver value to our audiences.

Key Responsibilities

• Develop and deliver the digital marketing strategy aligned with arch.law’s business objectives.
• Identify opportunities to increase brand awareness, audience growth and engagement.
• Lead digital campaigns that support client acquisition, member recruitment and brand positioning.
• Monitor market trends, competitor activity and emerging technologies to identify growth opportunities.
• Recommend new approaches, platforms and innovations that enhance marketing effectiveness.
• Own the planning, creation and distribution of digital content across all channels.
• Develop content that supports both client and member audiences.
• Work with Members and business leaders to create thought leadership, insights, case studies and commentary.
• Create and manage content calendars aligned to business priorities and campaigns.
• Ensure all content reflects arch.law’s brand positioning, tone of voice and messaging framework.
• Support the creation of internal communications content that engages and informs colleagues across the business.
• Own and optimise the performance of key digital channels including:
• Website
• LinkedIn
• CRM campaigns
• Search platforms
• Manage the day-to-day performance and development of digital platforms.
• Ensure content is tailored appropriately for each channel and audience.
• Improve audience engagement and channel growth through continual testing and optimisation.

Website & Search Performance

• Manage website content, structure and user experience.
• Improve the visibility of arch.law content across search engines and AI-powered search platforms.
• Support organic growth through effective content optimisation and search best practice.
• Monitor site performance and recommend improvements to user journeys and conversion points.
• Work with external agencies and technology partners where required.

Campaign Management

• Plan and deliver integrated marketing campaigns from concept through to execution and reporting.
• Coordinate activity across digital channels to maximise reach and effectiveness.
• Support recruitment, brand awareness, events, solution and business growth initiatives.
• Develop audience-focused journeys and nurturing campaigns.

Analytics & Reporting

• Monitor and report on key digital marketing metrics.
• Track campaign performance, audience growth and engagement.
• Translate data into actionable recommendations for growth opportunities.
• Provide regular reporting and insights to the leadership team.
• Demonstrate marketing contribution to business growth and commercial outcomes.

Stakeholder Engagement

• Build strong relationships with Members, leadership teams and external partners.
• Support Members in developing their profile and market visibility.
• Work collaboratively across portfolios to deliver marketing initiatives and campaigns.
• Act as a trusted adviser on digital marketing best practice.

Skills & Experience

• 5+ years’ experience in a digital marketing, content marketing or growth marketing role.
• Strong content creation and copywriting skills.
• Experience developing and executing digital marketing campaigns.
• Strong understanding of content strategy, social media and email marketing.
• Experience using analytics tools to monitor and improve performance.
• Ability to translate data into practical actions and recommendations.
• Excellent stakeholder management and communication skills.
• Commercially minded with a focus on outcomes and growth.
• Experience within professional services, legal, financial or consulting sectors.
• Experience managing websites and CMS platforms.
• Knowledge of SEO, AI search optimisation and content discoverability.
• Experience using CRM and marketing automation platforms.
• Familiarity with AI-powered marketing tools and content technologies.

Key Success Measures

Success in this role will be measured through:

• Growth in marketing-generated enquiries.
• Growth in website traffic and engagement.
• Growth in LinkedIn reach, followers and engagement.
• Increased visibility across search and AI discovery platforms.
• Growth in marketing-generated enquiries.
• Increased member recruitment engagement.
• Campaign performance against agreed objectives.
• Quality and consistency of digital content output.
• Contribution to brand awareness and business growth.

Why This Role Matters to arch.law

This role will play a central role in shaping how arch.law communicates with the market. It will own the channels, content and digital growth strategy that connect our expertise with businesses, individuals and legal professionals, ensuring arch.law continues to strengthen its position as one of the UK’s most innovative legal businesses.

What makes arch.law a great place to work ?

A People-First Culture

We offer a professional, inclusive workplace designed to attract outstanding talent and help individuals thrive. We expect our people to challenge us and to help us evolve in a rapidly changing sector. In return, we offer a culture that supports personal and professional growth in equal measure, making a career with arch.law inspiring, rewarding and full of opportunity.

As a forward-thinking global business, our networks enable colleagues to connect. We pride ourselves on delivering excellent service to our clients and Members while maintaining an inclusive and supportive environment for our people. We value the diverse experiences, ideas and contributions each colleague brings, enhancing creativity and collaboration to build long-lasting, trusted relationships with our members and clients.

In a modern legal sector characterised by evolving work patterns and constant change, we recognise the importance of promoting a healthy work-life balance. We understand the importance of a positive working environment in influencing motivation, productivity and wellbeing, and are committed to ensuring our people feel supported, celebrated and inspired. We want to grow a successful team, and happy, healthy employees are more likely to flourish with us over the long term.