Digital Marketing Manager

JR United Kingdom; North East; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading B2B services organization is seeking a data-driven Digital Marketing Manager to enhance web performance and SEO initiatives. This role involves leading digital marketing efforts, improving online growth, and collaborating with internal teams to support marketing objectives. Ideal candidates will have strong expertise in WordPress, SEO, and analytics tools.

Qualifications

• Proven experience in WordPress website management.
• Strong understanding of SEO principles and link-building strategies.
• Experience in technical SEO and PPC campaign management.

Responsibilities

• Manage the website to ensure optimal performance and user experience.
• Develop and implement SEO strategy to increase organic traffic.
• Oversee paid campaigns and optimize for performance.

Skills

SEO

WordPress

Web Analytics

Digital Advertising

Email Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Social network you want to login/join with:

Digital Marketing Manager, county durham

col-narrow-left

Client:

Central Employment

Location:

county durham, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

4

Posted:

10.06.2025

Expiry Date:

25.07.2025

col-wide

Job Description:

Central Employment are working with a multi award-winning B2B services led organisation, as they look to appoint a data-driven Digital Marketing Manager, to support their Head of Marketing on all Web Analytics and Performance activity.

They are seeking an experienced and results-driven Digital Marketing Manager with strong expertise in WordPress, SEO, digital technology, and website analysis. In this role, you will lead digital marketing efforts, improve website performance, optimize content for search engines, and drive online growth.

Key Responsibilities:

• Oversee and manage the website, ensuring optimal performance, security, and user experience to enhance growth opportunities.
• Develop and implement an SEO strategy, including on-page, off-page, and technical SEO improvements to increase organic traffic.
• Collaborate with content creators to ensure SEO-friendly copy, metadata, and keyword integration.
• Monitor, analyze, and report on website traffic, conversions, and campaign effectiveness using tools like Google Analytics, Google Search Console, and other relevant platforms.
• Oversee paid campaigns (PPC, social media ads, Google Ads) and optimize for performance and ROI.
• Manage website integrations, plugins, and ensure smooth technical operations of all digital platforms.
• Identify and implement improvements to enhance user experience and maximize lead generation.
• Support email marketing efforts through automation, segmentation, and campaign optimization.
• Work closely with internal teams, developers, and agencies to execute digital initiatives.

Additional Requirements:

• Proven experience in WordPress website management, including themes, plugins, and security best practices.
• Strong understanding of SEO principles, keyword research, link-building strategies, and algorithm updates.
• Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
• Experience in technical SEO, including site speed optimization, structured data, and schema markup.
• Experience in digital advertising and PPC campaign management.
• Proficiency in email marketing platforms and automation tools.