Digital Marketing Manager

Forvis Mazars in the UK; Manchester; On-site; GBP 65,000 - 90,000; Full time

Job summary

Forvis Mazars in the UK is seeking an experienced Digital Marketing Lead to drive the firm's digital engagement across LinkedIn and other platforms. You will work with partners, business development and marketing teams to shape content strategy, measure impact and ensure consistent messaging across channels.

You will lead audience growth, brand visibility and employee advocacy, partnering with stakeholders to align social activity with growth priorities and to deliver compelling digital

Qualifications

• Proven marketing team leadership role.
• Proven experience managing organic social media and digital engagement channels.
• Experience delivering email marketing and audience engagement campaigns.
• Strong understanding of content distribution and amplification strategies.
• Experience managing employee advocacy and social selling programmes.
• Ability to analyse performance data and make insight-led recommendations.
• Strong stakeholder management and influencing skills.
• Experience managing multiple projects and priorities simultaneously.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and deliver the firm's organic social media strategy.
• Manage channel performance across LinkedIn and other relevant platforms.
• Drive audience growth, engagement and brand visibility.
• Establish channel governance, best practice and measurement frameworks.
• Lead the employee advocacy programme.
• Support partners and senior stakeholders in strengthening their digital presence.
• Work closely with business development teams to align social selling activity with growth priorities.
• Develop channel strategies that maximise reach and engagement.
• Support internal and external communications through digital channels.
• Ensure consistent messaging and audience experiences across platforms.
• Develop audience communication plans aligned to key campaigns and business priorities.
• Drive improvements in engagement, readership and subscriber growth.
• Develop content distribution strategies to maximise campaign impact.
• Work closely with content and wider marketing and communications teams to increase reach and engagement.
• Build and maintain audience retention and growth strategies across digital channels.
• Identify opportunities to expand reach within priority sectors, industries and target audiences.

Skills

Marketing leadership

Organic social media management

Email marketing

Content distribution and amplification

Social selling & advocacy

Analytics & insights

Stakeholder management

Project management

Excellent written and verbal comms

Education

CIM qualification or equivalent marketing accreditation

Tools

Social media management platforms

Marketing automation tools

Job description

Forvis Mazars is a leading global professional services network providing audit & assurance, tax, and advisory services. Forvis Mazars in the UK spans 14 offices across the nation and has over 3,400 professionals, with 190 partners. We have a clear purpose and a shared commitment to shape a better future.

You’ll join a collaborative and inclusive team where you’re supported to grow your skills, explore new opportunities, and contribute from day one. You’ll work with a diverse client base, develop meaningful connections, and gain experience that extends beyond your local team. Together, we grow, belong and impact.

Are you an experienced digital marketer who is ready to lead our digital engagement strategy across multiple platforms, working with different stakeholder groups to support the firms growth plans.

About The Role

• Develop and deliver the firm's organic social media strategy.
• Manage channel performance across LinkedIn and other relevant platforms.
• Drive audience growth, engagement and brand visibility.
• Establish channel governance, best practice and measurement frameworks.
• Lead the employee advocacy programme.
• Support partners and senior stakeholders in strengthening their digital presence.
• Work closely with business development teams to align social selling activity with growth priorities.
• Develop channel strategies that maximise reach and engagement.
• Support internal and external communications through digital channels.
• Ensure consistent messaging and audience experiences across platforms.
• Develop audience communication plans aligned to key campaigns and business priorities.
• Drive improvements in engagement, readership and subscriber growth.
• Develop content distribution strategies to maximise campaign impact.
• Work closely with content and wider marketing and communications teams to increase reach and engagement.
• Build and maintain audience retention and growth strategies across digital channels.
• Identify opportunities to expand reach within priority sectors, industries and target audiences.

What We Are Looking For

• Proven marketing team leadership role.
• Proven experience managing organic social media and digital engagement channels.
• Experience delivering email marketing and audience engagement campaigns.
• Strong understanding of content distribution and amplification strategies.
• Experience managing employee advocacy and social selling programmes.
• Ability to analyse performance data and make insight-led recommendations.
• Strong stakeholder management and influencing skills.
• Experience managing multiple projects and priorities simultaneously.
• Excellent written and verbal communication skills.

Desirable Skills & Experience

• Experience within a professional service or B2B environment.
• Experience using social media management and advocacy platforms.
• Understanding of marketing automation and audience segmentation.
• Experience developing executive thought leadership programmes.
• Knowledge of LinkedIn best practice and social advocacy/selling techniques
• Experience managing external agencies and suppliers.
• CIM qualification or equivalent marketing accreditation.

Diversity, Equity & Inclusion

At Forvis Mazars diversity, equity and inclusion are central to our values. We value our people's unique backgrounds, perspectives, and experience, and know this diversity create better outcomes for our clients. We seek to attract, develop, and retain the best talent, inclusive of sex, ethnicity, disability, socio-economic background, sexual orientation, gender identity, nationality, and faith. We select candidates based on skills, knowledge, qualifications, and experience and aim to support all our team members to reach their potential. At Forvis Mazars, we promote an environment in which you cangrowyour skills,belongto a team that values your ideas, and make animpactthat matters.