Digital Marketing Manager

Legends/ASM Global Europe; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

Join a thriving team as a Digital Marketing Manager at a notable entertainment venue. This role involves crafting and executing a digital marketing strategy that enhances brand presence and engages audiences. You will utilize your expertise to seize growth opportunities while celebrating a venue's legacy and future.

Benefits

Discounted tickets for events

25 days annual leave

Life Assurance policy

% Pension contribution

Healthshield support for unexpected costs

Employee Assistance Programme (EAP)

Eye care vouchers

Cycle to Work scheme

Employee Referral Scheme

Qualifications

• Proven experience in digital marketing, ideally within the live events industry.
• Experience in growing social communities across platforms.
• Confidence in using insights to drive commercial decisions.

Responsibilities

• Develop and implement a digital marketing strategy that reflects the AO Arena’s identity.
• Lead the creation of social media content on a show-by-show basis.
• Monitor trends and react in real-time to relevant cultural entertainment moments.

Skills

Digital Marketing

Social Media Management

Content Creation

Project Management

Education

Degree in Marketing/Communications

Tools

Adobe Suite

Video Editing Software

Job description

Join to apply for the Digital Marketing Manager role at Legends/ASM Global Europe

Join to apply for the Digital Marketing Manager role at Legends/ASM Global Europe

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Venue

The AO Arena has welcomed over 30million guests and thousands of World-renowned artists since opening its doors in 1997. It has played a vital role in shaping Manchester’s music scene and has supported artists from back-rooms to main stage. With its £50million redevelopment, the new look AO Arena will attract more artists and more fans, for many years to come.

Made in Manchester, Made for Manchester.

About The Role

As part of the AO Arena Venue Team, this role will help elevate one of the UK’s most iconic venues to new heights. Capitalising on the current milestone year of 30 years in operation, this role will help define and execute a digital marketing strategy for the AO Arena that champions the venue’s rich heritage and future-proofs it for the next 30.

We’re looking for energy, creativity and passion. We need a strong digital force to lead our online brand and position, shaking up the execution of the AO Arena’s digital marketing strategy. In doing so, this role will be responsible for crafting content creation with fans, artists and partners, growing our online community and reporting on digital performance metrics.

What We Can Offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team

Key Responsibilities

• To develop and implement a digital marketing strategy that reflects the AO Arena’s long-standing identity
• Build brand equity that aligns with internal and commercial communications objectives
• Ensure consistency of tone, look and messaging across all digital platforms
• Lead the creation of social media content on a show-by-show basis
• Monitor trends and react in real-time to relevant cultural entertainment moments
• Regularly report on performance, engagement and growth across social media
• Work cross-functionally with partnerships, food & beverage and event operations to deliver internal communications
• Positively contribute to a creative, curious and collaborative team culture
  
  

We Are Looking For Someone With

• Proven experience in digital marketing, ideally within the live events industry
• Proficient in social media trends, tools and analysis
• Exceptional story-telling skills, both visual and written, with an eye for engaging content
• Experience in growing social communities
• Confidence in using insights to drive commercial decisions
• Familiarity with creative tools such as Adobe Suite and video editing
• Highly organized with excellent project management skills
• A passion for live events and Manchester’s cultural scene
• A can-do attitude and strong sense of initiative
• Ability to work to tight deadlines and turnarounds
• Flexible working approach that flexes across office work and content creation at show nights, outside of typical working hours
  
  

Recruitment Process Outlined

• 1st Stage- Intro Call
• 2nd Stage- Interview with the Head of Marketing
• 3rd Stage - Presentation
  
  

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Entertainment Providers

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