Digital Marketing Manager

Babel PR | B Corp™; London; Hybrid; GBP 37,000 - 62,000; Full time

Job summary

A leading B2B technology PR agency in London is looking for a Digital Marketing Manager to lead digital campaigns, manage multi-channel marketing strategies, and support team growth. With a focus on creativity and analytics, this position offers a unique opportunity to shape marketing strategies for diverse tech clients while promoting a collaborative environment.

Benefits

Pension scheme

Bonus scheme after probation

Cycling to work scheme

Paid sabbatical

Reduced hours in summer

Duvet day

Qualifications

• 4+ years in digital marketing, ideally in a B2B environment with a strong tech focus.
• Proven success in demand gen campaigns targeting tech buyers.
• Experience with LinkedIn and Google advertising.

Responsibilities

• Designing and implementing digital strategies aligned with client campaigns.
• Running LinkedIn Ads, Google Ads, and social campaigns optimized for B2B outcomes.
• Collaborating with teams to create content for client and company campaigns.

Skills

Project Management

Digital Marketing

Communication

Analytical mindset

Creativity

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

WordPress

Job description

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OVERALL DESCRIPTION – Digital Marketing Manager

As Digital Marketing Manager , you’ll primarily work alongside our client teams to extend the reach and impact of earned and paid media through smart digital execution. From organic socials to paid digital campaigns, you’ll lead the digital component of our integrated client campaigns, delivering consistent commercial results.

Alongside this, you will work internally with our marketing team to broaden Babel’s reach into new markets and amplify our own messaging online.

This role blends strategic thinking with hands-on execution, and is ideal for someone who thrives in a collaborative, fast-paced agency environment and understands the unique demands of marketing to the B2B sector.

THE CORNERSTONES OF BABEL

/ We are B Corp Certified and an Employee Ownership Trust. We're committed to delivering outstanding client service and caring for our people and our planet.

/ Our people are always at the heart of Babel. We are committed to building a workplace where our talent can learn, grow and thrive and we value employee diversity.

/ We love creativity and respectful curiosity; we reward innovative ideas and campaign results.

/ We actively encourage work-life balance.

/ We are based in central London, and we work from the office three days a week.

PREFERRED SKILLS AND EXPERIENCE

/ 4+ years in digital marketing, ideally in a B2B with a strong tech portfolio.

/ Proven track record of running successful demand gen campaigns targeting decision makers and tech buyers.

/ Deep understanding of LinkedIn and Google advertising, B2B funnel metrics, and account-based marketing principles.

/ Working knowledge of SEO, CRMs (e.g., HubSpot), and basic CMS tools (e.g., WordPress).

/ Design and creative skills and experience in creating and delivering high-performing ad campaigns.

/ Excellent project management, communication, and client presentation skills.

/ Have an analytical mindset, with the ability to turn data into actionable insights and strategic recommendations.

/ Motivated to learn, demonstrate proactivity and strive for high quality.

/ The ability to work collaboratively and independently, including team line management and mentor experience.

/ The ability to contribute towards and manage team delivery of client KPIs and significant client ‘wow’ moments.

/ Compassionate to others’ ways of working and personal preferences.

THE JOB AND WHAT YOU’LL BE DOING

/ Designing and implementing digital strategies that align with wider client campaigns to boost visibility, engagement, and demand generation.

/ Running targeted LinkedIn Ads, Google Ads, and paid social campaigns for B2B audiences - optimised for CPL, MQLs, and pipeline impact.

/ Building and maintaining content-driven landing pages and microsites to support client campaigns and Babel’s own website.

/ Leveraging SEO, content syndication, and email marketing to support inbound efforts and extend the value of earned and owned media.

/ Collaborating with internal teams to repurpose media coverage and thought leadership into digital-ready content across all channels.

/ Participating in cross-functional strategic discussions to develop integrated campaigns that drive impact for our clients.

/ Providing campaign performance reporting using tools like Google Analytics, HubSpot, and native ad platform dashboards.

/ Keeping up-to-date on digital marketing trends, B2B buyer behaviours, and emerging tools to enhance campaign performance.

IT WOULD BE GREAT IF YOU HAVE

/ Experience within the tech industry, either in an agency, or in-house

/ Basic graphic design or video editing skills (e.g., Canva, Adobe, or Figma)

/ Understanding of the B2B technology sales cycle and buyer journey

/ Experience in selling digital marketing services to prospective clients. Alternatively, selling in digital marketing campaigns to senior stakeholders (if working in-house) and securing budget

WHAT YOU’LL GET WORKING AT BABEL

/ Opportunity to grow into a leadership position and own the digital marketing portfolio at Babel.

/ Ability to test, learn and experiment using Babel’s own channels to further improve client outcomes.

/ Broaden your expertise beyond digital marketing and learn from PR, Content Marketing and Creatives, enabling you to better understand the full suite of marketing tactics.

/ Work directly with the Head of B2B Marketing and play a critical role in the strategic direction of client work and Babel’s marketing services portfolio.

/ Implement and execute the latest thinking in promotional marketing, educating clients to move away from lead-gen and adopt demand gen practices, with a bigger focus on brand campaigns than bottom of the funnel performance marketing.

SALARY AND BENEFITS

/ The salary for the Digital Marketing Manager position is £37,000 - £62,000.

/ Pension after three months. New joiners are eligible for our bonus scheme after the successful completion of a six-month probationary period. In addition, after your probationary period you are eligible for an interest-free season ticket travel loan, our cycle to work scheme, free eye tests and the influenza vaccine.

/ Other benefits include a duvet day, loyalty days, a paid sabbatical, reduced working hours during the summer, the opportunity to work from abroad and much more.

/ New business and recruitment bonuses are also available.

LOCATION AND OFFICE/HOME WORKING

/ Our office is located in central London. Local tube stations include Oxford Circus, Great Portland Street, Regent’s Park, Goodge Street and Warren Street.

/ For the first four weeks new joiners are required to work from the office four days a week for training purposes (and one day working from home).

/ After four weeks, new joiners can work three days in the office and two days at home.

/ All employees work from the office on Tuesday and Thursdays plus another day of the week.

/ Employees can work from the office for more than three days a week if they wish to do so.

UPHOLDING OUR CULTURE AND VALUES

/ Babel’s culture is defined by our three key values: quality, collaboration and compassion and we are committed to delivering outstanding client service and caring for our people and our planet.

/ We always strive for high-quality work in everything that we do – it’s what we’re known for. We deliver above and beyond for clients but we always have fun doing it.

/ We are a highly collaborative team that works together to overcome challenges and meet our objectives. Every employee is supported by a line manager and mentor who will work with you to help you achieve growth.

/ We are compassionate towards everyone we work with, including colleagues, clients and partners, aware of the different needs of others and being non-judgmental to the viewpoints of others.

/ We believe that diversity, equity and inclusion make us a more innovative, creative and vibrant place to work. All team members and new applicants will receive consideration for employment and promotion without regard to age, religion, race, national origin, ethnicity, colour, sex, sexual orientation, gender identity, gender expression, disability status or any other group protected by law.

/ Supporting our goals to make a positive impact on our working world and the world around us. Be an advocate of ESG (Environmental, Social and Governance), our EDI Accreditation and our B Corp journey.

/ Highly supportive of the company’s social and environmental, HR, financial and operational responsibilities and go that extra mile to respect our clients, suppliers and how we treat our planet.

/ All employees are committed to adhering to the company’s e-waste and home working procedures.

ABOUT BABEL

/ Babel is a top independent B2B technology PR and integrated comms agency. We pride ourselves on offering a working environment that supports personal and professional growth, rewards brilliant results and champions great ideas.

/ In 2024 Babel proudly became B Corp Certified and an Employee Ownership Trust and we will continue to build a sustainable, ethical agency ready for the future; one where people, purpose and planet come before profit. Our training and development programme is the very best in the industry and we are consistently recognised by the PRCA , the world’s largest PR professional body, for achieving the highest Continuous Professional Development in the industry.

/ We love our clients and we work with UK, US and global technology companies involved in exciting technology transformations, from green tech, cybersecurity and mobile and telecoms, to marketing, advertising, retail, fintech, broadcast, e-commerce and enterprise technologies. Our services include PR brand strategy and messaging, media relations, content creation, industry analyst relations, organic and paid for digital and social engagement, event management and industry awards, podcasts, bespoke media analysis and media training.

/ We value and encourage a healthy work-life balance. We do this by closing our office early on Friday, having daily wellbeing breaks, extended lunch breaks, two WFH days a week and reduced working hours during the summer period, along with a bunch of other flexi-time and remote working perks.

/ We believe that diversity, equity and inclusion make us a more innovative, creative and vibrant place to work and we are proud of our EDI Committee and our Women in Tech Committee as well as our active journalist networking and social committees!

/ All qualified applicants will receive consideration for employment without regard to age, religion, race, national origin, ethnicity, colour, sex, sexual orientation, gender identity, gender expression, disability status or any other group protected by law.

/ For more information visit our website , Instagram , LinkedIn , and our Digital Communicators Podcast .

# # #

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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