Digital Marketing Manager

eFinancialCareers; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

S&P Global Energy is seeking an experienced Digital Marketing Manager to deliver website enhancements, support paid advertising and improve visibility across traditional and AI-powered search. You will translate priorities into measurable improvements in engagement, conversion, lead generation and commercial impact, partnering with analytics and governance teams.

Reporting to the Director of Digital, you will test AI-enabled tools, optimise chatbot journeys and drive KPI-based improvements

Qualifications

• 5+ years of relevant experience in digital marketing, website optimisation, conversion optimisation and paid advertising.
• Experience supporting paid search and paid social campaigns, including Google Ads and LinkedIn Campaign Manager, with knowledge of targeting, creative testing, remarketing and landing-page optimisation.
• Proven website optimisation experience across UX, CRO, A/B testing, SEO and data-led prioritisation.
• Strong understanding of SEO, GEO and AI-search visibility platforms.

Responsibilities

• Translate the digital strategy and website roadmap into prioritised enhancements, coordinating requirements, QA, launch and optimisation against KPIs.
• Collaborate with UX, development and governance teams to deliver accessible, scalable improvements aligned with brand standards.
• Optimise priority journeys, pages, forms and conversion points through performance analysis and testing.
• Identify and pilot innovative AI-enabled capabilities to improve discoverability, engagement and conversion.
• Optimize the website chatbot content and journeys for engagement and lead generation.
• Support paid search, paid social, display and remarketing campaigns; review performance and suggest improvements.
• Contribute to SEO, GEO and AI-search roadmap to surface content effectively across traditional and AI-powered search.
• Monitor performance and recommend practical enhancements using approved measures.
• Coordinate internal teams and partners, communicating progress, risks and results.
• Stay current on platform and AI-search developments and translate changes into action.

Skills

Digital marketing

Website optimisation

Conversion optimisation

Paid advertising

SEO

A/B testing

Stakeholder management

Communication

Tools

Google Ads

LinkedIn Campaign Manager

Adobe Experience Manager

Workfront

Marketing automation

CRM platforms

Adobe Analytics

Adobe Journey Analytics

Job description

About the Role:

Grade Level (for internal use): 11

We are seeking an experienced Digital Marketing Manager to deliver website enhancements, support paid advertising and improve visibility across traditional and AI-powered search. Working with the Director of Digital, this role will translate agreed priorities into measurable improvements in engagement, conversion, lead generation and commercial impact. The role will partner with Enterprise Marketing, analytics, capability and governance teams, while testing innovative and AI-enabled tools that enhance the website experience.

Key Responsibilities:

Digital Delivery & Website Enhancement

• Translate the digital strategy and website roadmap into prioritised enhancements, coordinating requirements, quality assurance, launch and optimisation against agreed KPIs.
• Use templates and platform capabilities, partnering with UX, development and governance teams to deliver accessible, scalable improvements aligned with brand and technical standards.
• Optimise priority journeys, pages, forms and conversion points through performance analysis, customer insight, A/B testing and structured experimentation.
• Identify and pilot innovative and AI-enabled capabilities that improve discoverability, personalisation, engagement and conversion.
• Optimise the website chatbot's content, journeys, functionality and integration as a customer engagement and lead-generation tool.

Paid Advertising & Campaign Performance

• Work with paid media teams and agencies to support paid search, paid social, display and remarketing campaigns across priority platforms.
• Review performance and recommend improvements to audiences, creative, landing pages and investment based on lead quality and commercial return.

AI Search & Digital Discoverability

• Contribute to the SEO, GEO and AIO roadmap, improving how the brand and its content are surfaced and cited across traditional and AI-powered search.
• Partner with content, product marketing and subject-matter experts to optimise content, templates, structured data and authority signals using approved approaches.
• Monitor developments and performance, recommending practical enhancements using agreed measures provided by the reporting team.

Measurement & Optimisation

• Use dashboards and analysis provided by the reporting team to identify optimisation opportunities and explain performance drivers.
• Recommend changes to website journeys, targeting, creative and spend based on agreed KPIs.

Stakeholder & Agency Management

• Coordinate internal teams and partners, managing priorities and communicating progress, risks, results and decisions.
• Stay current on platform, AI-search and digital marketing developments and translate relevant changes into practical action.

Qualifications:

An S&P Global employee at this level would typically have 5+ years of relevant experience in digital marketing, website optimisation, conversion optimisation and paid advertising, ideally within an established strategy and governance framework.

We are open to professionals with an academic or professional background in Marketing, Digital Marketing, Business or a related discipline, combined with relevant experience or demonstrated interest in digital marketing and digital customer experience.

• Experience supporting paid search and paid social campaigns, including Google Ads and LinkedIn Campaign Manager, with knowledge of targeting, creative testing, remarketing and landing-page optimisation.
• Proven website optimisation experience across UX, CRO, A/B testing, SEO and data-led prioritisation.
• Strong understanding of SEO, GEO and AIO, including content, structured data and authority signals across traditional and generative search.
• Experience optimising chatbots, conversational journeys or AI-enabled website tools for engagement and lead generation.
• Proficiency with a content management system such as Adobe Experience Manager and experience working with UX, development, analytics and governance teams.
• Strong communicator, excellent stakeholder management and prioritisation skills, with the ability to turn performance insight into practical action.

Preferred Qualifications:

• Experience with Adobe Analytics and Adobe Journey Analytics, experimentation tools, tag management and SEO or AI-search visibility platforms.
• Experience with Adobe Experience Manager, Workfront, marketing automation or CRM platforms.
• Relevant paid media, analytics, SEO or CRO certifications.
• B2B or multi-product experience connecting digital activity to leads, pipeline and revenue.

About S&P Global Energy

At S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.

S&P Global Energy is a division of S&P Global (NYSE: SPGI). S&P Global