Digital Marketing Manager

S&P Global; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

S&P Global is seeking a Digital Marketing Manager in London to drive website enhancements, support paid advertising and improve visibility across traditional and AI-powered search. You will partner with Enterprise Marketing, analytics and governance teams to translate priorities into measurable engagement, conversion and lead generation improvements.

Working with the Director of Digital, you will test AI-enabled tools, optimise journeys, pages and forms, and manage stakeholder relationships to

Qualifications

• 5+ years in digital marketing, website optimisation and paid advertising.
• Background in Marketing, Digital Marketing, Business or related discipline.
• Experience with Google Ads and LinkedIn Campaign Manager, including targeting and landing-page optimisation.
• Proven website optimisation across UX, CRO, SEO and data-driven prioritisation.
• Strong understanding of SEO, GEO and AI-search signals.

Responsibilities

• Translate the digital strategy and website roadmap into prioritised enhancements with KPI-led delivery.
• Collaborate with UX, development and governance teams to deliver accessible, scalable improvements.
• Optimise journeys, pages and forms through performance analysis and A/B testing.
• Pilot innovative AI-enabled capabilities to improve discoverability, engagement and conversion.
• Enhance chatbots and AI-driven journeys for lead generation and engagement.
• Support paid search, social, display and remarketing campaigns with optimisation insights.
• Contribute to SEO, GEO and AI-search roadmaps and content templates.

Skills

Digital marketing

Website optimisation

Paid advertising

A/B testing

AI-enabled tools

Stakeholder management

CMS: Adobe Experience Manager

Tools

Adobe Experience Manager

Workfront

CRM platforms

Adobe Analytics

Job description

About the Role:

Grade Level (for internal use):

11

We are seeking an experienced Digital Marketing Manager to deliver website enhancements, support paid advertising and improve visibility across traditional and AI-powered search. Working with the Director of Digital, this role will translate agreed priorities into measurable improvements in engagement, conversion, lead generation and commercial impact. The role will partner with Enterprise Marketing, analytics, capability and governance teams, while testing innovative and AI-enabled tools that enhance the website experience.

Key Responsibilities:

• Digital Delivery & Website Enhancement

• Translate the digital strategy and website roadmap into prioritised enhancements, coordinating requirements, quality assurance, launch and optimisation against agreed KPIs.

• Use templates and platform capabilities, partnering with UX, development and governance teams to deliver accessible, scalable improvements aligned with brand and technical standards.

• Optimise priority journeys, pages, forms and conversion points through performance analysis, customer insight, A/B testing and structured experimentation.

• Identify and pilot innovative and AI-enabled capabilities that improve discoverability, personalisation, engagement and conversion.

• Optimise the website chatbot’s content, journeys, functionality and integration as a customer engagement and lead-generation tool.

• Paid Advertising & Campaign Performance

• Work with paid media teams and agencies to support paid search, paid social, display and remarketing campaigns across priority platforms.

• Review performance and recommend improvements to audiences, creative, landing pages and investment based on lead quality and commercial return.

• AI Search & Digital Discoverability

• Contribute to the SEO, GEO and AIO roadmap, improving how the brand and its content are surfaced and cited across traditional and AI-powered search.

• Partner with content, product marketing and subject‑matter experts to optimise content, templates, structured data and authority signals using approved approaches.

• Monitor developments and performance, recommending practical enhancements using agreed measures provided by the reporting team.

• Measurement & Optimisation

• Use dashboards and analysis provided by the reporting team to identify optimisation opportunities and explain performance drivers.

• Recommend changes to website journeys, targeting, creative and spend based on agreed KPIs.

• Stakeholder & Agency Management

• Coordinate internal teams and partners, managing priorities and communicating progress, risks, results and decisions.

• Stay current on platform, AI‑search and digital marketing developments and translate relevant changes into practical action.

Qualifications:

• An S&P Global employee at this level would typically have 5+ years of relevant experience in digital marketing, website optimisation, conversion optimisation and paid advertising, ideally within an established strategy and governance framework.

• We are open to professionals with an academic or professional background in Marketing, Digital Marketing, Business or a related discipline, combined with relevant experience or demonstrated interest in digital marketing and digital customer experience.

• Experience supporting paid search and paid social campaigns, including Google Ads and LinkedIn Campaign Manager, with knowledge of targeting, creative testing, remarketing and landing‑page optimisation.

• Proven website optimisation experience across UX, CRO, A/B testing, SEO and data‑led prioritisation.

• Strong understanding of SEO, GEO and AIO, including content, structured data and authority signals across traditional and generative search.

• Experience optimising chatbots, conversational journeys or AI‑enabled website tools for engagement and lead generation.

• Proficiency with a content management system such as Adobe Experience Manager and experience working with UX, development, analytics and governance teams.

• Strong communicator, excellent stakeholder management and prioritisation skills, with the ability to turn performance insight into practical action.

Preferred Qualifications:

• Experience with Adobe Analytics and Adobe Journey Analytics, experimentation tools, tag management and SEO or AI‑search visibility platforms.

• Experience with Adobe Experience Manager, Workfront, marketing automation or CRM platforms.

• Relevant paid media, analytics, SEO or CRO certifications.

• B2B or multi‑product experience connecting digital activity to leads, pipeline and revenue.

About S&P Global Energy

At S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long‑term, sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.

S&P Global Energy is a division of S&P Global (NYSE: SPGI). S&P Global enables businesses, governments, and individuals with trusted data, expertise, and technology to make decisions with conviction. We are Advancing Essential Intelligence through world‑leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive economically in a rapidly changing global landscape. Learn more at www.spglobal.com/energy .

What’s In It For You?

Our Mission:

Advancing Essential Intelligence.

Our People:

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

Throughout our history, the world’s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company‑matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best‑in‑class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: [e-mail] and your request will be forwarded to the appropriate person.

US Candidates Only: Know Your Rights: Workplace discrimination is illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)

Location: London, United Kingdom